About the Role
The role involves managing programmatic ad campaigns, analyzing performance metrics, and adjusting strategies to maximize return on investment across various digital channels.
Responsibilities
- Monitor and manage real-time bidding campaigns across multiple platforms
- Analyze campaign performance using data analytics tools
- Optimize bidding strategies to improve cost efficiency
- Collaborate with cross-functional teams to align trading activities with business goals
- Identify market trends and adjust trading tactics accordingly
- Ensure compliance with advertising standards and platform policies
- Troubleshoot technical issues related to campaign delivery
- Maintain accurate records of trading activities and outcomes
- Report key performance indicators to stakeholders
- Respond to market fluctuations with timely bid adjustments
- Evaluate inventory quality across supply sources
- Implement A/B testing to refine campaign strategies
- Manage budgets across multiple campaigns and clients
- Use automation tools to scale trading operations
- Stay current with industry developments in programmatic advertising
- Support onboarding of new advertising partners
- Work with data feeds to enhance targeting precision
- Conduct root cause analysis for underperforming campaigns
- Balance performance goals with risk management
- Provide input on trading platform improvements
- Assist in forecasting campaign results
- Maintain awareness of competitor activity
- Ensure brand safety across all placements
- Apply machine learning insights where applicable
- Support post-campaign performance reviews
Nice to Have
- Experience with mobile advertising ecosystems
- Background in performance marketing
- Familiarity with DSPs such as The Trade Desk or MediaMath
- Knowledge of data management platforms
- Experience in a client-facing trading role
- Understanding of attribution modeling
- Exposure to machine learning in ad tech
- Certifications in digital marketing
- Programming skills in Python or SQL
- Experience with A/B testing frameworks
Compensation
Competitive salary and benefits package
Work Arrangement
Remote or hybrid options available
Team
Part of a dynamic trading and technology team
Why Join Us
- Opportunity to work with cutting-edge advertising technology
- Collaborative culture focused on innovation
- Professional growth through hands-on experience
- Exposure to global digital markets
- Supportive environment for skill development
Our Values
- Transparency in decision-making
- Commitment to data integrity
- Focus on measurable outcomes
- Respect for diverse perspectives
- Drive for continuous improvement
Available for qualified candidates
