Responsibilities
- Develop, implement, and refine consumer-facing marketing strategies to achieve targeted traffic outcomes for online promotional initiatives
- Evaluate and authorize marketing assets, including written content and visual elements, during production phases
- Maintain adherence to established industry and internal standards across all marketing activities
- Monitor daily performance metrics of marketing tactics and modify approaches as needed to fulfill client goals and agreed-upon deliverables
- Assess traffic data across all programs and deliver strategic insights on campaign effectiveness and creative performance
- Collaborate directly with sales and internal departments to communicate program results and performance trends
- Coordinate cross-functionally with internal groups such as business intelligence, project management, and production teams to align on tracking, reporting, and execution of marketing efforts
Other
Work Timings: 4:00 PM to 1:00 AM IST
