About the Role
This role leads product marketing initiatives, aligning cross-functional teams to launch and scale innovative financial solutions. The ideal candidate has deep experience in positioning, messaging, and driving customer acquisition through data-informed strategies.
Responsibilities
- Lead end-to-end go-to-market planning for new product features and launches
- Develop compelling value propositions and messaging frameworks for product offerings
- Collaborate with product, design, and engineering teams to shape product direction
- Conduct market and competitive analysis to inform strategic decisions
- Define target customer segments and tailor marketing approaches accordingly
- Create sales enablement tools and training materials for internal teams
- Drive customer adoption through targeted campaigns and content
- Work closely with brand and content teams to ensure consistent messaging
- Use customer insights and data to refine product positioning
- Manage timelines and deliverables across marketing and product teams
- Support PR and external communications for major product announcements
- Evaluate product performance using key metrics and user feedback
- Identify growth opportunities within existing and new customer segments
- Partner with analytics teams to measure campaign effectiveness
- Ensure compliance with financial industry regulations in marketing materials
- Present product updates and strategies to executive leadership
- Mentor junior marketing team members and support career development
- Stay current on fintech trends and evolving consumer financial behaviors
- Coordinate with legal and compliance teams during campaign development
- Optimize product messaging across digital and mobile platforms
- Translate technical product details into clear customer benefits
- Build strong relationships with cross-functional stakeholders
- Lead A/B testing initiatives to improve conversion and engagement
- Manage external agencies and vendors as needed
- Drive continuous improvement in product marketing processes
Compensation
Competitive salary and benefits package
Work Arrangement
Hybrid
Team
Part of the marketing leadership team focused on product growth and customer engagement
Why This Role Matters
This position plays a critical role in shaping how customers perceive and interact with new financial tools. Success means faster adoption, stronger engagement, and clearer market differentiation.
What You’ll Bring
A strategic mindset, customer-first approach, and passion for simplifying financial wellness through technology. You thrive in collaborative settings and deliver high-impact marketing with precision.
May be available for qualified candidates
