About the Role
The role involves leading product marketing initiatives, developing messaging frameworks, and executing launch plans to support product adoption and market visibility.
Responsibilities
- Develop and implement go-to-market strategies for new product features and updates
- Collaborate with product teams to understand roadmap priorities and technical capabilities
- Create compelling messaging and positioning for target audiences
- Conduct market research to identify customer needs and competitive landscape
- Produce marketing collateral including datasheets, case studies, and presentations
- Support sales teams with tools and training to improve conversion rates
- Analyze campaign performance and optimize based on key metrics
- Manage product launches from planning through execution
- Gather customer feedback to inform marketing and product development
- Work cross-functionally with design, engineering, and sales departments
- Monitor industry trends to identify new opportunities
- Develop content for digital marketing channels
- Coordinate with external partners and agencies as needed
- Maintain product marketing calendar and timelines
- Ensure brand consistency across all marketing materials
- Lead competitive analysis to differentiate offerings
- Translate technical product details into customer-focused benefits
- Support pricing and packaging strategies with market insights
- Drive demand generation through targeted campaigns
- Present product updates to internal stakeholders and executives
Nice to Have
- Experience in document or imaging technology
- Background in developer-focused products
- MBA or advanced degree
- Certification in digital marketing or product management
Compensation
Competitive salary and benefits package
Work Arrangement
Hybrid work environment with flexible scheduling
Team
Collaborative team focused on product growth and market expansion
About Us
- We are a technology company specializing in document and imaging solutions for developers and enterprises.
- Our products help software teams integrate document processing capabilities into applications efficiently.
- Innovation and customer success are central to our mission and daily operations.
What We Offer
- Opportunities for professional development and career advancement
- Health, dental, and retirement benefits
- Paid time off and company holidays
- Employee recognition programs
Not available for this position
