Jagex is seeking a Product Marketing Manager for RuneScape: Dragonwilds on a 9-month Fixed Term Contract. In this role, you'll be responsible for executing global go-to-market campaigns, coordinating with cross-functional teams to deliver high-quality marketing initiatives for major updates and milestones.
What You'll Do
- Support the execution of global go-to-market plans across multiple platforms for major updates, geo expansions, and commercial milestones.
- Partner closely with development, creative, production, central marketing teams, external agencies, and key partners to ensure campaign alignment and timely delivery.
- Coordinate campaign asset development from briefing through final delivery, ensuring consistency and quality across channels.
- Work with Performance Marketing, Creative Services, PR, and Community teams to deliver integrated, multi-channel campaigns.
- Support earned media initiatives including creator activations, social storytelling, and community-driven moments.
- Contribute to franchise-wide marketing initiatives, ensuring effective representation of RuneScape: Dragonwilds in global campaigns and live events.
- Maintain clear reporting on campaign performance, risks, and progress against milestones.
- Support commercial and platform partnership activations where required.
- Assist in managing marketing budgets, ensuring spend aligns with campaign priorities and performance objectives.
- Champion a player-first mindset by incorporating community insights and player motivations into campaign execution.
What We're Looking For
- Experience in Product Marketing within the video games industry.
- Experience delivering go-to-market campaigns across multiple platforms and territories.
- Strong understanding of earned, owned, and paid media integration, and how to balance them effectively.
- Solid knowledge of player communities and online gaming culture, ideally within MMO, open-world, or survival genres.
- Excellent organisational and stakeholder management skills, with the ability to coordinate across creative, technical, and commercial teams.
- A data-informed mindset, comfortable working with KPIs, performance reporting, and campaign optimisation.
Team & Environment
You will work closely with the franchise marketing team and the core development group.
Benefits & Compensation
- Private Healthcare, including Dental Plan.
- Discretionary annual performance bonus.
- Minimum 6% Pension contributions.
- Life Insurance.
- Enhanced family leave policies from day 1.
- Flexible working hours.
- 25 days annual leave + Bank holidays & the option to buy/sell holidays.
Work Mode
This is a hybrid position based in Cambridge, UK.
We are committed to providing equal opportunities and creating an environment where everyone can thrive. We welcome applications from all backgrounds.
