About the Role
Lead marketing initiatives for API-based products and strategic partnerships, ensuring clear positioning, effective sales enablement, and market adoption through targeted campaigns and content.
Responsibilities
- Develop and execute marketing strategies for API and partner-integrated solutions
- Collaborate with product and engineering teams to understand technical capabilities
- Create compelling messaging and value propositions for developer and enterprise audiences
- Produce sales enablement materials including battle cards and product briefs
- Support partner marketing initiatives with co-branded campaigns and content
- Conduct market research to identify customer needs and competitive landscape
- Lead product launches with cross-functional coordination
- Analyze campaign performance and optimize based on data insights
- Engage with developer communities through events and digital channels
- Translate technical features into business benefits for diverse stakeholders
- Manage content calendar for API and partnership-related assets
- Work with design teams to develop visual marketing materials
- Coordinate with regional marketing teams for global alignment
- Track KPIs related to adoption, engagement, and revenue impact
- Support analyst relations with positioning materials
Nice to Have
- MBA or advanced degree
- Direct experience in API product marketing
- Background in partnership or channel marketing
- Knowledge of foreign exchange or cross-border payments
- Experience working in high-growth startups or scale-ups
- Existing network in developer or fintech communities
Compensation
Competitive salary and benefits package
Work Arrangement
Hybrid or remote options available
Team
Part of the global product marketing team focused on technology partnerships and developer-facing solutions
Why This Role Matters
This position plays a key role in scaling API adoption and strengthening strategic partnerships. Your work will directly influence how external developers and enterprise clients perceive and use core technology offerings.
What to Expect
You’ll work across product, sales, and engineering teams to bring technical solutions to market. Expect regular collaboration with global stakeholders, fast-moving priorities, and a focus on measurable impact.
Available for qualified candidates
