Responsibilities
- Own all email and lifecycle flows for new members, active members, and re-engagement
- Treat email as a long-term system that compounds over time
- Continuously test, prune, and evolve flows based on cohort performance
- Own core landing pages and high-intent sub-pages
- Partner with Growth to experiment on positioning, structure, and messaging
- Ruthlessly remove confusion and cognitive load
- Define how Superpower explains itself inside the product
- Shape onboarding, education, nudges, and monetization moments
- Ensure in-app messaging is clear, human, and benefit-led
- Synthesize member behavior, objections, and feedback into clear recommendations
- Act as a translator between customer psychology and product decisions
Requirements
- High-velocity execution - work with urgency, and iterate rapidly to drive progress
- Ownership mentality - you take responsibility for outcomes and see initiatives through from idea to launch
- Obsessive about details - you spot member friction before anyone else does
- Fascinated by customer psychology - you design for how people behave
- Background in marketing, UX, or design; PM experience is a plus but not required
- High IQ, even higher EQ - you read both systems and people with precision
- A sharp communicator and storyteller whose copy elevates the entire product
- Comfortable with ambiguity, cross-functional chaos, and building 0→1
Nice to Have
- Bonus: founder or early-stage startup experience
