Instructure is hiring a Product Marketing Manager to drive strategy and positioning for its Center of Excellence. This role is central to shaping how our solutions empower educational institutions.
What You'll Do
- Develop and execute go-to-market strategies specifically for the Center of Excellence
- Create compelling product positioning, messaging, and marketing collateral
- Conduct market research and analyze competitive landscape to inform strategy
- Partner with Product Management, Sales, and other Marketing teams to align on plans
- Measure and report on the effectiveness of marketing programs
What We're Looking For
- Proven experience in product marketing, preferably within the education technology sector
- Strong ability to translate complex product capabilities into clear customer value
- Excellent written and verbal communication skills
- Experience developing marketing plans and managing cross-functional projects
- Analytical mindset with the ability to use data to inform decisions
Work Mode
This is a fully remote position open to candidates based in the United States.
