Instructure is hiring a Product Marketing Manager to drive strategy and positioning for its Center of Excellence. This role is central to shaping how our solutions empower educational institutions.

What You'll Do

Develop and execute go-to-market strategies specifically for the Center of Excellence
Create compelling product positioning, messaging, and marketing collateral
Conduct market research and analyze competitive landscape to inform strategy
Partner with Product Management, Sales, and other Marketing teams to align on plans
Measure and report on the effectiveness of marketing programs

What We're Looking For

Proven experience in product marketing, preferably within the education technology sector
Strong ability to translate complex product capabilities into clear customer value
Excellent written and verbal communication skills
Experience developing marketing plans and managing cross-functional projects
Analytical mindset with the ability to use data to inform decisions