Perceptive Informatics, LLC is hiring a Product Marketing Manager, Content Enablement

LE1055 Perceptive Informatics is looking for a Product Marketing Manager, Content Enablement to bridge product strategy and execution for our Medical Imaging and Clinical Trials SaaS solutions. You will combine hands-on content creation with strategic market insights to drive adoption and refine our go-to-market narrative.

What You'll Do

• Create and own clear, differentiated positioning and value messaging for priority segments and personas.
• Drive adoption readiness and enablement to improve understanding and utilization of technology.
• Create internal and external go-to-market plans with measurable impact on adoption and pipeline.
• Work with UX and marketing to create compelling, on-brand assets delivered via reusable templates.
• Conduct regular analysis of customer feedback, win/loss, and market signals to refine narrative and assets.
• Collaborate with clinical trial sponsors, imaging CROs, and site users to gather insights.
• Drive strategy with commercial, marketing, and customer success teams to ensure product-market fit.
• Analyze competitive landscape in medical imaging SaaS, AI capabilities, and regulatory trends.
• Monitor industry trends and competitor offerings to inform product strategy.
• Develop differentiated value propositions per customer segment.
• Size target markets and segments; define personas, jobs-to-be-done, and adoption triggers.
• Own product/feature positioning and messaging across the proposition canvas.
• Build and execute tiered go-to-market plans for launches and releases.
• Provide feedback to product managers on which market problems to address.
• Lead education, outreach, and demo programs to engage stakeholders.
• Build and maintain strong relationships with internal and external stakeholders.
• Serve as the voice of the customer and market within the organization.
• Lead the analysis of clinical imaging workflows to identify automation opportunities.
• Evaluate usability and accessibility of product designs and prototypes.
• Drive business process reengineering to reduce imaging review cycles and accelerate trial locks.
• Design and produce commercial and marketing assets: pitch decks, one-pagers, playbooks.
• Create web/landing pages and gated content in collaboration with marketing.
• Produce short-form demo videos/animations and screen captures.
• Partner with product and UX teams to build product demos and in-product tours.
• Train commercial teams on narrative, qualification, objection handling, and competitive positioning.
• Support executive briefings with talk tracks and visuals.
• Analyze win/loss, CRM, and product analytics to integrate insights into messaging.
• Provide functional leadership to Product Managers on visual design and communication strategies.
• Support senior leadership with executive and board level strategic requests.

What We're Looking For

• Solid proven experience in Product Marketing, Product Management, or Strategic Marketing in life sciences tech, pharma/CRO.
• Demonstrable experience producing enablement content and training teams.
• Solid proven experience and knowledge of medical imaging or clinical development in the life sciences industry.
• Demonstrable experience building and maintaining skills improvement training programs.
• Experience coaching and training colleagues in product marketing management practices.
• Experience working with data analysis tools (e.g., Tableau, Power BI) in the life sciences industry.
• Bachelor's Degree in Marketing, Business, Engineering, Life Sciences, or equivalent experience.
• Fluent in English.
• Knowledge of multiple imaging modalities (MRI, CT, PET, X-ray, ultrasound), imaging endpoints, and clinical review workflows.
• Knowledge of regulatory environments (FDA, EMA) and compliance standards (21 CFR Part 11, ICH-GCP, HIPAA).
• Strong visual design skills with a portfolio of PMM assets.
• Strong public speaker.
• Data-driven mindset; ability to translate analytics into action.
• Excellent writing and storytelling skills.
• Good understanding of medical imaging in a clinical trial setting.
• Knowledge of imaging data standards (DICOM, NIfTI).
• Proficiency in Design tools (Figma, Adobe Creative Cloud, Canva).
• Excellent communication and presentation skills.
• Strong stakeholder management capabilities.
• High interpersonal awareness and ability to influence cross-functional teams.
• Strong analytical abilities with experience in ROI modelling and business case development.
• Ability to thrive in a fast-paced, regulated, and cross-functional environment.
• Comfortable with ambiguity and rapid iteration in emerging technology spaces.
• Self-starter able to work under own initiative.

Nice to Have

• US Candidates located in the US East Coast Time Zone.

Technical Stack

• Figma
• Adobe Creative Cloud (Illustrator, InDesign)
• Canva
• Tableau
• Power BI

Team & Environment

Works with Product Management/Marketing, content/visual design, customer engagement, UX teams, commercial, marketing, customer success, product managers, UX/UI, clinical trial sponsors, imaging CROs, and site users.

Benefits & Compensation

• Medical, Dental, and Vision benefits
• Flexible Spending Accounts (FSA)
• Health Savings Accounts (HSA)
• Paid time off including holidays and sick time
• Internal growth and development programs & trainings
• 401(k) program
• Life & accident insurance
• Disability insurance
• Compensation Range: $82,000-$135,000

Work Mode

This is a global role open to candidates in the US and UK.

We're proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, colour, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.