Giesecke+Devrient – SecurityTech is looking for a hands-on Product Marketing Manager to lead marketing efforts for our payment cards and digital payments business in the US market. This is a hybrid role where you will be pivotal in driving local growth while also taking on a global lead for marketing our Transit-card and Enterprise access solutions.

What You'll Do

Provide hands-on product marketing with full responsibility and a lead role in the US, adapting product collaterals, executing content marketing, and managing digital campaigns.
Drive global Product Marketing for Transit-cards and Enterprise access solutions to foster growth in these adjacent fields.
Contribute to strategic marketing, including market positioning, value proposition development, and client segmentation.
Work closely with global Portfolio Management and international marketing colleagues to distribute and localize global content for the US market.
Define and execute local product marketing strategies, plans, and initiatives for selected business domains in the US, selecting suitable directions from the global marketing plan.
Adapt product collaterals, sales assets, and lead generation campaigns per local business requirements while adhering to brand guidelines.
Contribute to global marketing efforts by developing US customer success stories and case studies.
Collaborate with vendors and internal teams for the local production of marketing collateral such as brochures and trade show materials.
Coordinate PR and digital campaigns, with a focus on LinkedIn, and manage organic Social Media posts.
Manage the local marketing budget for the US.
Create and manage local customer events, including webinars, in-house events, and participation in selected industry conferences.
Maintain close alignment with local sales teams and global portfolio and product marketing stakeholders.
Mentor and enable local Sales teams to proactively leverage Social Media, especially LinkedIn, and other digital channels.
Serve as an individual contributor and expert, collaborating intensively in networks with marketing, portfolio, sales colleagues, and external partners.
Handle global roles within payments, such as coordinating ICMA card awards applications and managing a global podcast.
Contribute to customer segmentation, product positioning, competition analysis, and go-to-market strategy definition for Transit and Enterprise domains.
Define and execute global product marketing strategies for Transit and Enterprise domains, including the creation and alignment of product collaterals and sales assets.
Use AI tools to generate high-quality posts, articles, and case studies.

What We're Looking For

Minimum of 2 years of Product Marketing experience in a B2B global enterprise within the Payment or Enterprise sector, specifically in Marketing Planning with cross-functional and central alignment.
Experience in stakeholder and service center alignment for Social Media management and Digital Marketing.
Proven experience using AI-tools, especially Large Language Models (LLMs).
Strong LinkedIn experience, personal engagement, and passion are essential.
Ability to coordinate and drive projects across multiple teams and geographies.
Ability to deliver compelling messaging of G+D’s value proposition to internal teams and customers.
Proven ability to work effectively in an international environment.
Native-level English proficiency with strong communication and writing skills.
Outcome-oriented with a focus on achievement.
Dynamic, forward-looking, client-centric, and entrepreneurial mindset.
Excellent communication and oratory skills to articulate ideas effectively.
Strong intercultural skills, embracing diversity of opinions and styles.
Acts with a sense of urgency and embraces a change mindset.
Encourages communication and knowledge sharing.
A team player who is open and positive.

Nice to Have

Bachelor’s Degree in Marketing or Business is preferred.
Alternatively, for exceptional candidates, relevant Sales or Business Development experience may be considered.
Experience gained in the retail banking, retail payments, financial, or software industry is a strong benefit.

Technical Stack

AI-tools, especially Large Language Models (LLMs)
LinkedIn

Team & Environment

This is an individual contributor and expert role without line management responsibility. You will collaborate intensively in various networks with other marketing, portfolio, and sales colleagues, as well as external partners, partner companies, and marketing agencies.