Illumina is hiring a Senior Staff Product Marketing Manager to lead the global strategy for DRAGEN, our flagship genomic analysis software platform. You will define how DRAGEN is positioned, adopted, and understood by researchers, clinicians, bioinformaticians, and commercial leaders worldwide, shaping its market presence and driving growth.
What You'll Do
- Serve as the global product marketing owner for DRAGEN, setting vision, strategy, and priorities across launches and lifecycle.
- Define and evolve DRAGEN’s positioning, messaging, and value framework to clearly articulate its differentiation.
- Translate complex bioinformatics workflows and benchmarks into compelling, customer‑centric stories for scientific and commercial audiences.
- Lead end‑to‑end go‑to‑market strategy for major DRAGEN releases, expansions, and application launches.
- Develop integrated launch plans, marketing calendars, and campaign frameworks that drive awareness, adoption, and revenue impact.
- Guide segmentation and use‑case prioritization to ensure DRAGEN wins in established and emerging markets.
- Partner with Product Management to understand voice of the customer and inform roadmap narratives.
- Lead market and competitive intelligence efforts to anticipate shifts in bioinformatics and analytics ecosystems.
- Enable global sales, field applications, and partners with storytelling, training, competitive positioning, and deal‑support assets.
- Own the creation of high‑impact marketing deliverables, including cornerstone messaging, customer stories, and technical‑scientific content.
- Partner with demand generation teams to design campaigns that convert technical superiority into measurable pipeline.
- Operate as a senior leader within the software and informatics marketing team, influencing stakeholders across product, R&D, commercial, and executive functions.
- Mentor and raise the bar for product marketing excellence, defining best practices across Illumina.
- Represent DRAGEN marketing in executive forums with clarity, confidence, and strategic perspective.
What We're Looking For
- Bachelor’s degree in bioinformatics or a related field.
- 12+ years of experience with a Bachelor’s degree; or 8+ years with a Master’s degree; or a PhD with 5+ years of experience.
- 8+ years in product marketing, product management, or related roles in genomics, bioinformatics, life sciences software, or adjacent deep‑tech fields.
- Proven experience owning go‑to‑market strategy for complex, high‑value software platforms with significant revenue responsibility.
- Deep technical fluency in bioinformatics workflows or genomic analysis; hands‑on or customer‑facing experience strongly preferred.
- Demonstrated ability to lead cross‑functional, matrixed teams and influence senior stakeholders.
- Exceptional storytelling skills with the ability to connect technical depth to customer outcomes and business value.
- Strong strategic thinking paired with operational excellence and a bias toward action.
Nice to Have
- Advanced degree (Masters or above) with training in marketing or business principles.
Team & Environment
You will operate as a senior leader within Illumina’s software and informatics marketing team, influencing without authority across product, R&D, commercial, and executive stakeholders.
Benefits & Compensation
- Compensation range of $155,600 - $233,400.
- Eligible roles may receive equity as part of the compensation package.
- Access to genomics sequencing.
- Family planning support.
- Health, dental, and vision insurance.
- Retirement benefits.
- Paid time off.
- Variable cash programs (bonus or commission).
We are proud to be an equal opportunity employer committed to providing employment opportunity regardless of sex, race, creed, color, gender, religion, marital status, domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, pregnancy, military or veteran status, citizenship status, and genetic information.
