About the Role
This role is responsible for shaping product messaging, leading launch initiatives, and enabling sales teams with tools and insights to effectively position solutions in international markets.
Responsibilities
- Develop comprehensive go-to-market plans for product launches
- Collaborate with product teams to understand roadmap priorities
- Craft compelling value propositions tailored to diverse customer segments
- Lead cross-functional launch coordination across regions
- Create sales enablement materials including battle cards and presentations
- Translate technical features into customer-focused benefits
- Conduct market research to identify positioning opportunities
- Support demand generation campaigns with targeted content
- Partner with regional marketing teams to adapt messaging locally
- Analyze competitor offerings and market trends
- Define target audience personas and buyer journeys
- Work closely with design teams on marketing assets
- Measure campaign performance and optimize strategies
- Present product updates to internal stakeholders
- Maintain a central repository of marketing content
- Ensure brand consistency across all materials
- Gather customer feedback to inform marketing approaches
- Support pricing and packaging discussions with market insights
- Participate in product development discussions
- Track key performance indicators for marketing initiatives
- Facilitate training sessions for sales teams
- Coordinate with PR and communications teams
- Manage external agencies when required
- Stay current with industry developments and emerging technologies
- Drive continuous improvement in marketing processes
Compensation
Competitive salary and benefits package
Work Arrangement
Hybrid work model with flexible remote options
Team
Collaborative team operating in a fast-paced, global environment
Why This Role Matters
This position plays a critical role in connecting product innovation with market needs, ensuring solutions are communicated clearly and effectively to global customers and partners.
Growth Opportunities
The role offers exposure to international markets, cross-functional leadership, and strategic planning, supporting long-term career development in marketing and product leadership.
Available for qualified candidates
