Responsibilities
- Own messaging and positioning across our core industries—financial services first, then healthcare, beauty, and beyond
- Build the ICP and persona work for our split buyer/user dynamic (legal and compliance buy; marketing uses)
- Create the sales enablement foundation from scratch—decks, narratives, one-pagers, objection handling, competitive positioning
- Run a customer insight engine—regular conversations with customers and prospects that feed messaging, content, and product
- Lead go-to-market for new product and feature launches as they come
- Partner with content, social, events, and web to keep the story consistent everywhere it shows up
Requirements
- Five-plus years in B2B product marketing
- At least one tour at an early-stage company where you built from scratch rather than inheriting a playbook
- Sold to technical or regulated buyers before—legal, compliance, security, finance, infosec, something in that family
- Know what it's like when the buyer and the user are different people with different incentives
- Write well
- Have opinions about language
- Can tell the difference between a real insight and a reframed feature
- Allergic to templated SaaS messaging
- Think most positioning is lazy
- Comfortable being the PMM voice in a room full of product, sales, and customer success people
- Comfortable being wrong out loud when someone has a better idea
Nice to Have
- Done category creation before
- Worked in or around regulated industries
Benefits
- Competitive salary and equity package
- Bi-annual get-togethers
- Fully paid medical, dental, and vision insurance
- Free access to OneMedical (US Only)
- Company-paid life insurance (US Only)
- Company-sponsored 401k + matching (US Only)
- Flexible time off (with mandatory 15 days off)
- Financial support for work-adjacent learning opportunities
Work Arrangement
Hybrid — San Francisco, New York
Additional Information
- Applicants must be authorized to work for any employer in the U.S.
- Unable to sponsor or take over sponsorship of an employment Visa at this time
