Vable is seeking a Product Marketing Manager to own product marketing execution from strategy through delivery for our SaaS platform. This role is responsible for defining positioning, leading product launches, enabling the sales team, and providing market intelligence to shape product and commercial strategy.

What You'll Do

Independently track and analyze the competitive landscape, including messaging, positioning, and product differentiation.
Build and maintain comprehensive customer personas and audience insights to inform strategy across teams.
Proactively support product teams with market and customer intelligence to influence development and prioritization decisions.
Translate complex product features into customer-focused value propositions for technical and executive buyers.
Develop and own product positioning, messaging frameworks, and value propositions.
Ensure messaging consistency across marketing, sales, and customer-facing teams.
Create and maintain core assets (positioning docs, messaging guides, pitch materials) as the single source of truth.
Continuously improve messaging based on performance data and market feedback.
Lead product launch planning and execution, coordinating cross-functionally to ensure successful delivery.
Partner strategically with sales to ensure teams have the right messaging, context, and materials to win deals.
Drive sales enablement through sales decks, competitive battlecards, FAQs, objection handling, and internal communications.
Gather post-launch feedback systematically and use it to inform future improvements and product direction.
Act as the connective tissue between marketing, product, and sales.
Proactively share insights, competitive intelligence, and customer feedback to keep teams aligned.

What We're Looking For

3-5+ years in product marketing within B2B SaaS, with proven success launching complex products and executing GTM strategies.
Bachelor's degree or equivalent in Marketing or a related field, or higher qualification.
Deep understanding of positioning products with multiple stakeholders in the buying journey.
Strong market research, competitive analysis, and customer insight capabilities with a data-informed approach to decisions.
Proven ability to work autonomously - identify priorities, create plans, and execute with minimal oversight.
Exceptional written communication skills and ability to translate technical features into compelling, benefit-driven messaging.
Experience working cross-functionally with product and sales teams.
Genuinely curious and techy - energized by understanding complex products.
Comfortable working remotely in a distributed team environment.
The right to live and work in the UK, without sponsorship.

Nice to Have

Experience working in a fully remote or distributed team environment.
Familiarity with products aimed at professional services, legal, or information management sectors.
Experience working with products serving different or evolving audiences (e.g., launching to new market segments).
Proven experience with sales enablement materials and GTM planning in growth-stage SaaS companies.
A proactive mindset with a track record of improving how teams work together.
Experience mentoring or coaching others in product marketing best practices.

Team & Environment

You will report to the Lead Marketing Manager and work closely with product and sales teams.

Benefits & Compensation

Work from home budget
Learning budget
Private health care following successful probation
Opportunity to own product marketing execution and strongly influence strategy
Significant autonomy in day-to-day work
Remote-first culture with genuine flexibility
Clear path to grow the role based on strengths and company evolution
Collaborative, values-driven team culture

Work Mode

This is a remote position open to candidates located within the UK.

At Vable, we value diversity and inclusion. We welcome applications from all backgrounds and experiences, and hire based on skills, potential, and passion for the role.