Crypto.com is hiring a Product Marketing professional to lead the go-to-market strategy, lifecycle initiatives, and product positioning for our Exchange App. You will fuel global user growth and engagement in a strategic role at the intersection of product, data, and creative execution, collaborating closely with product managers and growth teams.

What You'll Do

Partner with product and strategy teams to own the roadmap for the Exchange (Advanced) vertical.
Develop value propositions that differentiate our platform in a competitive global market.
Define user personas and map tailored journeys by partnering with data, analytics, and product teams.
Lead on creative/copy positioning and brief submission for growth teams to deliver impactful and localised campaigns.
Work closely with product managers to align on roadmap priorities and customer feedback loops.
Partner with the product team to manage the go-to-market planning for feature launches.
Conceptualise integrated marketing campaigns across in-app, email, web, social, and earned media.
Partner with marketing, growth and product teams to ensure campaigns are timely, scalable, and data-informed.
Coordinate with local market teams to adapt messaging for region-specific rollouts.
Analyze market trends and conduct competitive benchmarking to identify opportunities and threats.
Run user interviews, feedback loops, and surveys to understand pain points and improve UX/messaging.
Feed findings back into product and growth teams to inform prioritization and positioning.
Design lifecycle programs that drive user activation, trading volume, and long-term retention.
Conceptualise promotions, streaks, and incentive programs that reward engagement.
Work with data, analytics and product teams to identify drop-off points and optimize onboarding and reactivation flows.
Work with Growth and Product to define KPIs across funnel metrics, retention, and campaign impact.
Report using marketing analytics tools and work closely with analytics and product to iterate quickly.

What We're Looking For

3-to-5 years of experience in product marketing.
Proven success launching and scaling B2C products or platforms and growing adoption and revenue sustainably.
Excellent communication and copywriting skills: you can simplify complex ideas and tell stories that convert.
Highly collaborative, with experience working cross-functionally in fast-paced environments. Bias to action.
Analytical mindset with proficiency in marketing analytics and user research.