MG OMD is hiring a Product Manager, Omni & Annalect - OMG UK

The Product Manager will support product development across multiple initiatives within the Annalect UK team, taking ownership of end-to-end product delivery from discovery to adoption. Reporting to the Product Director, this role emphasizes execution, collaboration, and user-centered design within a hybrid working environment focused on digital marketing and media agency workflows.

What You'll Do

• Own the full product lifecycle including discovery/research, scoping, backlog prioritisation, delivery, optimisation, and sunsetting.
• Define product requirements and product roadmaps, ensuring alignment with omni-first and global development goals.
• Work comfortably in Agile product teams, including sprint planning, backlog management, and iterative development.
• Champion ID-led and ID-less data workflows, ensuring products can flexibly support evolving privacy, identity, and platform conditions.
• Support the Product Director in delivering the Omni-first product strategy by contributing to strategic and long-term planning, business cases, and ensuring alignment across technical teams, agency stakeholders, and global product partners.
• Support in shaping and prioritising quarterly product roadmaps in collaboration with key stakeholders and technical leads.
• Evaluate trade-offs across competing business needs, user value, and delivery constraints.
• Ensure UK-led product initiatives can scale globally where applicable.
• Develop and maintain a strong understanding of data privacy and compliance (e.g. GDPR, ePrivacy, cookie-less tracking implications).
• Act as a mentor or informal lead for more junior team members, sharing knowledge and supporting skill development across the product, UX, and product marketing teams.
• Take initiative to improve team processes, documentation standards, and cross-functional collaboration.
• Conduct ongoing user research, competitor analysis and market reviews to inform prioritisation.
• Champion a user-centric approach by establishing and maintaining continuous feedback loops, gathering insights through user interviews, surveys, and performance data to inform prioritisation, and shape feature development, and ensure products deliver meaningful value to end users.
• Translate insights into clear, measurable feature recommendations that meet user needs and deliver commercial value.
• Lead GTM planning and execution for your products, working with product marketing and channel leads to develop user training, collateral and adoption strategies.
• Deliver internal onboarding, live demos, and agency enablement sessions to drive engagement and activation, supported by the wider Enablement community as appropriate.
• Own UAT cycles and QA reviews, ensuring deliverables meet both business and user expectations.
• Write detailed user stories, epics, PRDs and maintain accurate documentation across all stages of the lifecycle.
• Ensure strong UX alignment and usability standards across products, collaborating with UX leads where needed.
• Act as a cross-functional hub for product initiatives - engaging closely with engineering, marketing, commercial leads, and agency users.
• Present progress and roadmap updates to senior stakeholders and contribute to strategic discussions across the product team.
• Define KPIs and success metrics for your products, tracking and reporting on performance regularly.
• Use analytics tools and user feedback loops to inform continuous product improvement and iteration.
• Support agency leads in demonstrating the value and ROI of product usage.
• Assess product performance through a commercial lens and contribute to business case development or ROI thinking.
• Lead the identification of commercial opportunities and work with stakeholders to define success criteria and monetisation potential.
• Take responsibility for driving measurable business impact through your product work, not just feature delivery.

What We're Looking For

• Product management experience, within media, marketing, data, or martech environments.
• A strong working knowledge of how ID-led and ID-less data flows across planning, activation, and measurement tools within the agency workflow.
• Proven experience driving complex product initiatives from strategy through to delivery and iteration, including 0–1 launches and optimisation of mature products.
• Experience influencing product strategy and roadmap decisions, balancing short-term priorities with long-term vision.
• Able to clearly communicate the "why" behind product decisions to both technical and non-technical stakeholders.
• Confident leading cross-functional workstreams and owning stakeholder engagement across all levels, including executive stakeholders.
• Familiarity with campaign workflows across AV, social, search, programmatic or data planning tools.
• Strong stakeholder management skills, including presenting to senior internal and client-facing teams.
• A self-starter mindset with excellent prioritisation and organisational skills; able to work independently and manage multiple initiatives.
• Empathy for users and a passion for solving real-world agency problems with innovative product solutions.
• Excellent written and verbal communication skills, with a keen eye for detail in documentation and QA.
• A collaborative and open approach to cross-functional teamwork, with an eagerness to support peers and contribute to the wider product culture.

Nice to Have

• Exposure to identity resolution, clean rooms, or consent frameworks in martech environments.
• Experience managing measurement or attribution products.
• Experience owning products with measurable impact on revenue, adoption, or engagement KPIs.
• Familiar with Confluence, Looker Studio, GA4 etc.
• Experience working across markets or geographies is a plus, particularly within global-to-local product ecosystems.

Technical Stack

• Confluence
• Looker Studio
• GA4

Team & Environment

Cross-functional team including project management, engineering, data science, and UX; part of the UK Product team within Annalect UK with global collaboration opportunities. Reports to Product Director.

Benefits & Compensation

• Hybrid working model (three days in the office, two working remotely).
• Standard working hours are 9:30 – 17:30 with flexibility around core hours of 10:30 – 16:30 (e.g., start at 8:30 and finish at 16:30 or start at 10:30 and finish at 18:30).
• Open conversations between employees and managers to navigate high-need periods and individual circumstances.
• Adjustments available in the recruitment process to support candidates being their best.
• Inclusive environment that values diversity, equity, and inclusion, where everyone can bring their true selves to work.
• Access to Centres of Excellence providing capabilities across Digital Marketing, Creative Solutions, Investment and Futures.

Work Mode

Hybrid role with office locations in London, Manchester, and Newcastle. Three days in the office, two remote; flexible start and end times within core hours (10:30–16:30).

At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.