About the Role
The role involves driving product strategy and execution for digital out-of-home advertising systems, managing both direct sales integrations and programmatic ad exchanges. The candidate will collaborate with engineering, sales, and marketing teams to deliver scalable, user-centric solutions.
Responsibilities
- Define product vision and roadmap for DOOH ad technology platforms
- Lead cross-functional teams to deliver product enhancements on schedule
- Gather and prioritize requirements from internal and external stakeholders
- Analyze market trends and competitive landscape in digital out-of-home advertising
- Collaborate with engineering teams to translate business needs into technical specifications
- Manage end-to-end product lifecycle from concept to launch
- Ensure platform compliance with advertising standards and data privacy regulations
- Work closely with sales to support client onboarding and integration needs
- Optimize ad delivery performance and fill rates across direct and programmatic channels
- Monitor key product metrics and report on performance indicators
- Coordinate with UX designers to improve user interfaces and workflows
- Support troubleshooting of technical issues with ad serving and targeting
- Evaluate new technologies and vendors to enhance platform capabilities
- Drive adoption of programmatic advertising features among partners
- Maintain documentation for product features and system workflows
- Facilitate stakeholder meetings and product review sessions
- Ensure alignment between business goals and technical development
- Manage product backlog and prioritize feature development
- Assess customer feedback to guide future product improvements
- Oversee A/B testing initiatives to validate product changes
- Develop go-to-market strategies for new ad products
- Partner with data teams to improve reporting and analytics tools
- Ensure scalability and reliability of ad tech infrastructure
- Stay current with industry standards in programmatic advertising
- Support certification efforts with third-party ad verification partners
Compensation
Competitive salary and benefits package
Work Arrangement
Hybrid work model
Team
Cross-functional team focused on digital out-of-home advertising technology
About the Team
This role is part of a growing product division focused on advertising technology within healthcare environments. The team operates with autonomy while aligning closely with company-wide objectives. Collaboration, innovation, and user-centric design are core to the team’s mission.
What You’ll Achieve
In the first 90 days, you will onboard with key stakeholders, understand current platform capabilities, and identify immediate optimization opportunities. Within six months, you will lead a major product enhancement and deliver measurable improvements in ad performance or operational efficiency.
Available for qualified candidates
