Rothmans, Benson & Hedges Inc. (RBH), a subsidiary of Philip Morris International, is hiring a Product Analyst to join its Commercial agile team. You will play a central role in addressing the Mix Deterioration challenge, focusing on mapping product lifecycles, conducting root cause analysis, and driving initiatives to recover premium mix and overall profitability.
What You'll Do
- Map the lifecycle of products and digital initiatives related to the Mix Deterioration challenge, ensuring clarity of problem statements, hypotheses, experiments, and deliverables that accelerate premium mix recovery.
- Act as a connector between Trade, Regional, Marketing, Finance, Operations, and Data/Analytics areas, translating needs and business opportunities into impactful solutions.
- Map root causes related to mix deterioration, including program performance, retail adherence, incentive models, execution, governance, and information gaps.
- Conduct continuous discovery with Regional teams and partners to build a deep understanding of retail behaviors, customer needs, and variables influencing premium penetration and average price.
- Analyze and track essential KPIs, including premium/above premium mix, average price, regional results, program performance, and PDV adherence.
- Support the organization in agile maturity by applying principles like structured experimentation, short cycles, a data-driven mindset, and controlled tests.
- Document and maintain the product journey, consolidating findings, risks, dependencies, experiment evidence, results, and future opportunities.
- Facilitate rituals and alignments to ensure fluid communication between squads, regional teams, stakeholders, and leadership.
What We're Looking For
- Complete higher education in Administration, Engineering, Economics, Marketing, Data, or a related field.
- Intermediate proficiency in English.
- Analytical ability to work with business indicators, retail behavior, commercial performance, and market data.
Nice to Have
- Knowledge in trade marketing, contract governance, or commercial programs.
- Experience in KPI analysis and structured experimentation (MVP/POC).
- Understanding of commercial customer journeys.
- Knowledge of data visualization tools or data analysis techniques.
Technical Stack
- Power BI
Team & Environment
You will work within the Commercial agile team, acting as a key liaison between Trade, Regional, Marketing, Finance, Operations, and Data/Analytics areas.
Benefits & Compensation
- Freedom to define your future, with the tools to take risks, experiment, and explore.
- Be part of an inclusive, diverse culture where everyone's contribution is respected.
- Grow your skills and realize your ambitions with vast opportunities driven by our size and scale.
- Feel proud to contribute to our promise to society: delivering a smoke-free future.
We are an equal opportunity employer committed to a diverse and inclusive culture.
