DriveWhip is hiring a Principal Product Marketing Manager - Compliance to define how the Obsidian platform frames compliance for modern SaaS environments as a continuous, operational capability. This strategic role will build a unified story that resonates across key personas and translate complex platform capabilities into clear, outcome-driven narratives.
What You'll Do
- Own positioning, messaging, and value propositions for SaaS compliance use cases across the Obsidian platform.
- Define and evangelize Obsidian’s point of view on the inevitability of SaaS compliance and structural shifts across cybersecurity organizations.
- Build persona-specific narratives for TPRM, GRC, Application Security, Cloud Security, and CISO audiences, aligning them under a single cohesive story.
- Partner with Product to influence roadmap framing and ensure compliance capabilities are expressed in customer use cases and business outcomes.
- Lead go-to-market strategy for compliance-related launches, solutions, and campaigns.
- Develop high-impact content including solution briefs, executive narratives, sales enablement, and launch materials.
- Collaborate with demand gen, comms, and field teams to scale messaging across campaigns, events, partners, and sales motions.
- Gather customer, analyst, and competitive insights to sharpen positioning and identify new compliance-driven growth opportunities.
- Serve as a subject matter expert in customer, analyst, and media conversations around SaaS compliance and risk.
- Measure and refine GTM effectiveness in partnership with growth and analytics teams.
What We're Looking For
- 7+ years in product marketing or product management within cybersecurity, SaaS platforms, risk, or compliance-related domains.
- Deep fluency in SaaS compliance and risk, understanding how compliance frameworks map to real SaaS environments.
- Strong product marketer with sharp messaging instincts, able to distill complex products into simple, repeatable messages.
- Persona-aware and collaborative, knowing how TPRM, GRC, security teams, and CISOs think and buy.
- Self-directed and fast-moving, thriving in fast-moving environments where direction is evolving.
Benefits & Compensation
- Competitive compensation with equity and 401k.
- Comprehensive healthcare with dental and vision coverage.
- Flexible paid time off and paid holiday time off.
- 12 weeks of new parent or family leave.
- Personal and professional development resources.
Work Mode
This role operates on a hybrid basis from our offices in Palo Alto, California.
At DriveWhip, we are proud to be an equal-opportunity employer. We value diversity and hire for talent, passion, and compassion.
