1Password is hiring a Principal, Product Marketing to lead strategic initiatives across our XAM and AI pillars. This senior-level individual contributor role sits at the intersection of innovation, strategy, and market leadership, with high visibility across the company.

What You'll Do

Develop and drive the strategic marketing narrative for 1Password’s XAM category leadership, platform architecture, and emerging AI capabilities.
Translate visionary product concepts into compelling, customer-facing messaging and go-to-market strategies.
Partner with product management, demand generation, sales, and customer success to launch high-impact capabilities.
Craft differentiated, technically credible messaging for executive stakeholders, security leaders, IT teams, and developers.
Establish 1Password’s voice in the platform and AI security space through storytelling, industry engagement, and thought leadership.
Stay current with AI trends, models, ethical considerations, and their implications in cybersecurity.
Influence how we position AI across our roadmap from user experience enhancements to intelligent automation.
Help define how 1Password’s platform scales through extensibility, integrations, and developer-focused capabilities.
Support productization of internal platform features for external audiences (e.g., APIs, SDKs, AI toolkits).
Represent 1Password in analyst briefings, executive customer engagements, and thought leadership opportunities.
Work directly with senior leadership to guide strategic decision-making, category development, and innovation messaging.

What We're Looking For

12+ years of B2B SaaS product marketing experience.
At least 5 years of experience in cybersecurity.
Track record of launching high-impact security and/or AI-enabled products in dynamic markets.
Deep understanding of identity and access security, authentication trends, and platform technologies.
Strong ability to connect market trends to product strategy, and product strategy to execution across marketing and GTM functions.
Outstanding storytelling skills with ability to convey value to both deeply technical and executive audiences.
Confidence and credibility in cross-functional settings and external-facing engagements.

Nice to Have

3+ years working on AI, developer, or platform-related products.
Certifications in product marketing (e.g., Pragmatic Institute, PMA) or security (e.g., Zero Trust, CISSP, Security+).
Experience with category creation and thought leadership in emerging technology spaces.
Familiarity with AI developer tools, security automation, or infrastructure platforms.
Comfort with AI concepts such as machine learning, LLMs, data privacy, and responsible AI practices.
Experience positioning platform-level value propositions (e.g., extensibility, APIs, integrations, or architecture).

Team & Environment

You'll be a senior member of the Product Marketing team. Our culture is collaborative, transparent, and receptive to feedback. We challenge the status quo, experiment, and iterate. The work is demanding, fast-paced, and strives for excellence. We are committed to leveraging cutting-edge technology like AI, actively learning its best practices, and see embracing its future as essential to our success.

Benefits & Compensation

Compensation: USA: $208,000-$282,000 USD; Canada: $191,000-$259,000 CAD + equity grant.
Health, dental, 401k/RRSP.
Generous paid time off.
Equity grant.
Incentive programs (where applicable).
Maternity and parental leave top-up programs.
Four company-wide wellness days.
Retirement matching program.
Free 1Password account.
Paid volunteer days.
Employee-led inclusion and belonging programs and ERGs.
Peer-to-peer recognition through Bonusly.

Work Mode

This is a remote-first position open to candidates located in the USA and Canada.

1Password is proud to be an equal opportunity employer committed to fostering an inclusive, diverse and equitable workplace. We welcome all individuals and do not discriminate on the basis of gender identity and expression, race, ethnicity, disability, sexual orientation, colour, religion, creed, gender, national origin, age, marital status, pregnancy, sex, citizenship, education, languages spoken or veteran status.