Assured is hiring a Principal Growth Marketer

Assured is revolutionizing insurance by transforming claims processing. Currently a labor-intensive process involving manual interactions and intuitive decision-making, the industry hemorrhages substantial financial resources annually. Our vision is to optimize this fundamental sector. We empower major insurers with cutting-edge technological solutions designed for contemporary business landscapes. Our comprehensive software platforms range from intuitive claim submission interfaces to sophisticated backend fraud detection mechanisms, serving as the technological backbone for prominent insurance enterprises worldwide. Our organizational challenges are multifaceted and intricate, encompassing creating digital experiences that provide emotional support during claimants' most vulnerable moments to implementing machine learning-driven decision frameworks managing billions in claim settlements. The work environment at Assured remains dynamic, collaborative, and professionally fulfilling. We're seeking a Principal Growth Marketer to spearhead demand generation and account-based marketing initiatives. The ideal candidate will craft strategic approaches and execute comprehensive programs across paid, owned, and targeted marketing channels to generate robust pipelines with premier insurance organizations. The role demands approximately one-third strategic planning and two-thirds hands-on implementation. You'll collaborate intimately with Sales, Marketing, and Product teams to develop comprehensive programs, craft executive-level messaging, and establish sophisticated measurement protocols enabling rapid learning and scalable success. What You'll Do: 🎯 Develop comprehensive ABM strategies and execution frameworks 💡 Manage end-to-end paid media campaigns 🤝 Collaborate closely with Sales teams 📈 Design cross-channel engagement programs 🧩 Construct sophisticated audience segmentation 🎨 Create tailored marketing collateral 📊 Implement rigorous measurement and iteration processes What You'll Bring: ⚙️ Extensive B2B growth marketing experience 📢 Proven success with LinkedIn and Google advertising 🧠 Advanced marketing automation platform proficiency 📍 Technical measurement and tracking capabilities 🗣️ Strong interpersonal and communication skills 🚀 Rapid execution and learning orientation Bonus Points: 🎯 Advanced ABM platform expertise 🎨 Creative design competencies 🏦 Regulated industry marketing background 🔢 Multi-touch attribution understanding Benefits: 🤑 Competitive compensation package 🏥 Comprehensive healthcare options 🦷 Dental coverage 👀 Vision insurance 🌧 Complimentary life insurance 🏄 Flexible time-off policy 👶 Comprehensive parental leave 📈 Robust financial wellness program 👪 Flexible spending account options Our Commitment: We are an equal opportunity employer dedicated to maintaining a diverse, inclusive workplace. We prohibit discrimination and ensure reasonable accommodations for all individuals. Compensation Range: $175K - $190K