About the Role
The position is responsible for building and maintaining relationships with key influencers across the APAC region, aligning public relations strategies with market-specific insights, and executing communication initiatives that enhance visibility and credibility.
Responsibilities
- Identify and onboard relevant influencers across APAC markets
- Develop long-term engagement strategies with key opinion leaders
- Coordinate regional PR campaigns in collaboration with local teams
- Monitor public sentiment and media coverage across key markets
- Track influencer performance and campaign effectiveness
- Liaise with legal and compliance to ensure regulatory alignment
- Produce reports on PR outcomes and audience engagement metrics
- Stay updated on regional trends in digital platforms and media
- Facilitate cross-border communication between global and local teams
- Manage crisis communication protocols involving public figures
- Support product launches with targeted influencer outreach
- Ensure brand consistency in all external communications
- Build databases of KOLs with regional categorization
- Negotiate collaboration terms and partnership agreements
- Conduct due diligence on potential influencer partners
- Organize virtual and in-person influencer events
- Translate strategic goals into localized PR activities
- Maintain up-to-date knowledge of competitor PR strategies
- Escalate risks related to public reputation or partnerships
- Work with content teams to develop messaging frameworks
Nice to Have
- Mandarin or other APAC language proficiency
- Existing network of influencers in the region
- Experience in decentralized technology ecosystems
- Background in journalism or media production
- Knowledge of SEO and content distribution strategies
Compensation
Competitive salary and performance-based incentives
Work Arrangement
Remote with regional flexibility
Team
Global public relations team with regional focus on APAC markets
About the Role
This position plays a critical part in shaping public perception through strategic influencer partnerships and proactive media engagement across diverse APAC markets.
What We Value
Initiative, cultural fluency, transparency, and the ability to operate effectively in high-visibility environments with minimal oversight.
Not available
