Practicebetter is looking for a Physician Recruitment Marketing Specialist to join our team. In this remote strategist role, you will combine Google Ads expertise with deep market research to attract and engage MDs and DOs. You’ll focus on analyzing labor market trends, managing sophisticated digital campaigns, and optimizing the physician recruitment funnel.
What You'll Do
- Actively monitor physician labor market shifts, including compensation benchmarks, burnout statistics, and migration patterns.
- Conduct regular audits of competitor 'Physician Value Propositions' and digital footprints.
- Architect and manage sophisticated Google Ads campaigns, owning keyword strategy, bid management, and A/B testing.
- Manage presence and targeting on niche physician platforms such as Doximity, NEJM CareerCenter, JAMA Network, and LinkedIn.
- Translate market data into compelling ad copy and nurture sequences.
- Analyze the 'Physician Journey' from initial search query to lead capture and optimize landing pages and CRM workflows.
- Deliver monthly 'State of the Market' reports correlating marketing performance with industry trends.
What We're Looking For
- At least 2 years of direct experience in physician recruitment with an MD/DO focus.
- 3–5 years in a marketing role with heavy emphasis on analytics or market research.
- Mastery of Google Ads (Search & Display) and Google Analytics.
- Deep familiarity with physician-specific digital ecosystems and job board algorithms.
- Experience with CRM/Marketing Automation tools to track lead attribution.
- Ability to synthesize complex data (e.g., MGMA benchmarks, specialty-specific shortages) into a marketing plan.
- Exceptional writing skills with ability to maintain a high-level, 'physician-to-physician' tone.
Technical Stack
- Google Ads
- Google Analytics
- CRM/Marketing Automation tools
Benefits & Compensation
- Compensation range: $70,000 - $85,000 depending on experience.
- Work at a Great Place to Work® Certified company.
Work Mode
This is a fully remote position. Candidates based in Los Angeles, CA are preferred.
Practicebetter is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age (40 or older), disability or genetic information.



