Apply is hiring a Performance Marketing/UA Manager to lead user acquisition for our gaming software platform, a Game Launcher, within the Minecraft niche. You will be responsible for driving high-quality traffic and scaling our presence in key international markets.
What You'll Do
- Develop and execute a comprehensive performance marketing strategy to drive user growth for a desktop game launcher.
- Manage end-to-end campaigns across multiple channels including Google Ads, YouTube, Facebook/Instagram, TikTok, Telegram, Reddit, Discord, and Twitch.
- Rapidly launch and test campaign hypotheses, creatives, and audience targeting to identify winning combinations for scaling.
- Work with CPA/CPI models, focusing on optimizing for key events like successful installations and user retention.
- Implement and analyze user event tracking, build conversion funnels, and continuously optimize the user journey.
- Collaborate closely with the product team to align marketing strategies with product goals.
- Analyze campaign performance data to provide actionable insights and report on KPIs such as CAC, LTV, ROI, and user retention.
What We're Looking For
- Proven experience in Gaming/Minecraft performance marketing for B2C software.
- Demonstrable success in driving high ROI within a premium audience.
- Hands-on expertise with Google Ads, YouTube, Meta, and TikTok advertising.
- Demonstrable success in driving traffic from Tier-1 geos (US, UK, Germany, France).
- Strong analytical skills and proficiency with marketing analytics tools for tracking and optimization.
- Experience with building and optimizing campaigns on a CPA/CPI model.
- A proactive, 'get things done' attitude with positive and open communication.
- High flexibility and ability to thrive in a fast-paced environment.
- Ownership, autonomy, and the ability to argue your point of view with data-driven reasoning.
- Fluent English.
Nice to Have
- Experience with Telegram, Reddit, Discord, or Twitch advertising.
- Experience with micro-/nano-influencer marketing within the gaming niche.
- Deep understanding of gamer psychology and trends within gaming communities (Minecraft experience is a huge advantage).
- Experience in collaborations with indie game developers and small studios.
- Experience in affiliate or arbitrage traffic.
Benefits & Compensation
- A competitive salary package based on your experience and location.
- Great opportunities to work on a product in the dynamic gaming industry.
- A remote-friendly work environment and work-life balance.
- Ownership and freedom in a challenging role with high autonomy and direct business impact.
Work Mode
This is a global, remote position.
