About the Role
The individual in this role will design, execute, and refine performance marketing strategies to drive scalable customer acquisition. Emphasis will be placed on data analysis, cross-channel optimization, and aligning marketing efforts with business objectives.
Responsibilities
- Develop and manage paid acquisition campaigns across digital platforms
- Use analytics to measure campaign effectiveness and customer conversion paths
- Optimize marketing spend based on performance metrics and ROI
- Collaborate with creative teams to produce high-converting ad content
- Test and iterate on audience targeting strategies
- Monitor industry trends and competitor activity
- Manage relationships with external advertising partners and vendors
- Implement A/B testing frameworks for landing pages and ad creatives
- Translate data insights into strategic recommendations
- Ensure brand consistency across all marketing channels
- Track and report on key performance indicators weekly
- Support budget planning and forecasting for marketing initiatives
- Work closely with product teams to align messaging with feature launches
- Improve customer segmentation to enhance targeting precision
- Lead experiments to increase customer lifetime value
- Maintain compliance with advertising platform policies
- Use CRM tools to track user engagement and conversion funnels
- Develop attribution models to assess channel performance
- Coordinate with internal stakeholders to align on campaign goals
- Drive optimization of cost per acquisition across channels
Nice to Have
- Experience in high-growth startups or scale-ups
- Background in fintech or cryptocurrency industries
- Hands-on experience with Google Ads and Meta Ads Manager
- Knowledge of mobile app install campaigns
- Experience with attribution platforms like AppsFlyer or Branch
- Familiarity with SQL or data querying tools
- Certifications in digital marketing platforms
- Track record of managing seven-figure ad budgets
Compensation
Competitive salary with performance-based incentives
Work Arrangement
Hybrid work model with flexibility for remote and in-office collaboration
Team
Part of a high-velocity growth team focused on scaling user acquisition and retention
Growth Philosophy
We prioritize sustainable growth over short-term gains. Marketing strategies are rooted in data transparency, ethical targeting, and long-term customer value creation.
Tech Stack
The team leverages modern analytics platforms, automated bidding systems, and real-time dashboards to inform decisions and scale efficiently.
Available for qualified candidates requiring work authorization
