About the Role
The specialist will manage and optimize performance marketing campaigns using analytical tools and platform insights to improve ROI and customer acquisition across digital channels.
Responsibilities
- Design and execute paid digital advertising campaigns across multiple platforms
- Analyze campaign performance using key metrics and adjust strategies accordingly
- Collaborate with creative teams to develop high-converting ad content
- Manage budgets to maximize return on ad spend
- Monitor industry trends and adapt strategies to maintain effectiveness
- Use A/B testing to refine messaging and targeting
- Track and report on KPIs including CAC, ROAS, and conversion rates
- Optimize landing pages for improved conversion performance
- Work with data tools to extract insights and guide decisions
- Coordinate with regional teams to align campaigns with market needs
- Ensure compliance with platform policies and advertising standards
- Troubleshoot underperforming campaigns and implement corrective actions
- Maintain up-to-date knowledge of digital marketing technologies
- Support the development of audience segmentation models
- Conduct competitor analysis to identify strategic opportunities
- Implement tracking setups using UTM parameters and conversion pixels
- Leverage CRM data to enhance retargeting efforts
- Develop scalable processes for campaign reporting and optimization
- Partner with analytics teams to improve data accuracy
- Stay aligned with product updates to reflect value propositions in ads
- Use automation tools to streamline campaign management
- Ensure brand consistency across all digital touchpoints
- Manage relationships with third-party ad tech providers
- Contribute to forecasting and planning for future campaigns
- Maintain documentation for campaign strategies and results
Compensation
Competitive salary based on experience and location
Work Arrangement
Remote
Team
Part of a distributed marketing team focused on scalable growth strategies
About the Role
This position is fully remote and open only to candidates based in Latin America. The specialist will report to the Head of Growth and work closely with marketing, product, and analytics teams to scale customer acquisition efficiently.
What We’re Looking For
We seek a data-focused marketer who thrives in fast-paced environments and can independently manage complex campaigns. The ideal candidate combines analytical rigor with creative thinking to deliver consistent growth.
Not available
