Xplor is hiring a Performance Marketing Specialist

At Xplor, we believe that helping people make the most of each day is the most rewarding way to spend ours. We give small and medium-sized businesses cloud-based, intuitive technology solutions that enable them to manage all the hassles of running and growing a business, so business owners can get back to doing what they love. With Xplor Pay, we help businesses get paid quickly and securely – without hidden fees. We built the tech ourselves, and our platform delivers secure, transparent, fast, and accurate payments. We are unified by our purpose of helping people to succeed. So, when you become part of our team, you also become part of the personal connection that strengthens the relationship people have with Xplor products. Job Description Xplor is seeking a results-driven Performance Marketing Specialist to help drive pipeline, revenue, and customer growth through data-informed digital marketing programs. This role will support the strategy, execution, optimization, and reporting of paid and performance-oriented campaigns across multiple channels, helping Xplor connect with the right audiences and deliver measurable business impact. The Performance Marketing Specialist will support multiple product brands across industries including golf and club, fitness, and/or recreation. This is an ideal role for a marketer who combines strong analytical thinking with hands-on campaign execution, understands how to translate business goals into measurable performance outcomes, and thrives in a fast-moving, highly collaborative environment. Reporting into the Web/CEO/SEM Director, this role partners closely with vertical marketing demand gen managers, product managers, creative, and other cross-functional stakeholders to build and optimize programs that generate awareness, demand, and qualified pipeline. Key Responsibilities Execute and optimize performance marketing campaigns across paid search, paid social, display, retargeting, and other digital channels Support campaign planning by translating business goals into channel tactics, targeting strategies, testing plans, and performance benchmarks Manage day-to-day campaign execution, including campaign setup, audience segmentation, budget pacing, asset coordination, and quality assurance Monitor and analyze campaign performance to identify opportunities to improve lead quality, conversion rates, pipeline contribution, and return on investment Partner with vertical teams to develop and test messaging, offers, landing pages, ad creative, and calls to action that improve campaign performance Work closely with RevOps to support campaign tracking, attribution, lead flow, and reporting accuracy Build and maintain reports and dashboards that help communicate campaign performance and insights to marketing stakeholders Support full-funnel optimization by evaluating performance across inquiries, MQLs, SQLs, pipeline, and revenue contribution Conduct ongoing A/B testing across audiences, creative, copy, bidding strategies, landing pages, and conversion paths Identify opportunities to improve campaign efficiency, reduce waste, and scale high-performing programs Stay current on channel best practices, platform changes, privacy shifts, and emerging trends in digital acquisition and demand generation Use AI-enabled marketing tools responsibly to improve workflow efficiency, accelerate analysis, support campaign ideation, and enhance optimization efforts, while applying strong human judgment, data rigor, and brand standards Qualifications What would make me a good candidate? We are looking for curious and empathetic people. We also love to hear from people who are motivated by meaningful work, resonate with our four core values, have a positive outlook, are comfortable with ambiguity and thrive working in an ever-evolving and complex environment. We are inspired by meeting big picture thinkers and doers, people who can be both tactical and strategic, aim high and put people first in everything they do. Required qualifications for this role: 3+ years of experience in performance marketing, digital marketing, demand generation, or paid media, preferably in a B2B SaaS, technology, agency, or multi-brand environment Hands-on experience managing paid digital campaigns across one or more major platforms such as Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, or display and retargeting platforms Strong analytical skills and comfort working with campaign data, funnel metrics, attribution reporting, and performance insights Experience optimizing campaigns against business outcomes such as leads, pipeline, customer acquisition, or return on ad spend Understanding of conversion strategy, audience targeting, landing page optimization, and testing methodologies Ability to manage multiple campaigns and priorities simultaneously in a fast-paced environment Strong communication skills and ability to collaborate effectively with cross-functional partners Self-starter with good judgment, attention to detail, and a proactive approach to problem-solving Ability to balance strategic thinking with hands-on execution Preferred Skills and Tools Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, and other paid media platforms Google Analytics and/or other web analytics tools Experience with CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo, Pardot, or similar tools Familiarity with attribution, lead lifecycle reporting, and campaign tracking frameworks Experience working with landing page platforms, CMS tools, or website testing tools Strong Excel and/or Google Sheets skills Familiarity with BI and reporting tools such as Power BI, Looker, Tableau, or similar platforms Experience using AI-supported tools for analysis, campaign support, content ideation, testing acceleration, or workflow efficiency Understanding of responsible AI use in marketing, including data quality, prompt discipline, output validation, privacy considerations, and brand consistency At Xplor, we believe that the best innovation and ideas happen at the intersections of our differences - people of diverse cultures, generations, disciplines, and lived experiences. So even if you think you do not tick all the boxes, we still encourage you to apply. This role has a base salary range of $55,000 -$75,000 USD, Location: This is a 100% remote position available to candidates located in the U.S., excluding Hawaii and Alaska. #LI-Remote