Responsibilities
- Develop and manage performance-driven advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other paid platforms
- Plan and execute campaigns focused on lead generation, customer acquisition, sales, and brand growth
- Create, test, and optimize ad creatives, messaging, audience targeting, and campaign structures
- Collaborate with marketing, content, and creative teams to ensure alignment across campaigns and brand messaging
- Manage campaign launches, scaling initiatives, and ongoing optimization efforts
- Monitor campaign performance daily and identify optimization opportunities
- Conduct A/B testing across creatives, audiences, landing pages, and bidding strategies
- Optimize budgets, bids, placements, and targeting to improve ROAS and reduce CPA/CPL
- Experiment with new campaign formats, acquisition strategies, and audience segments
- Stay updated on advertising platform updates, algorithm changes, and industry best practices
- Track and analyze KPIs including CTR, CPC, CPA, CPL, ROAS, conversion rates, and funnel performance
- Use Google Analytics, Google Tag Manager, and advertising dashboards to evaluate campaign effectiveness
- Prepare weekly and monthly performance reports with actionable insights and optimization recommendations
- Identify trends, attribution insights, and opportunities for scalable growth through data analysis
- Understand and optimize the full customer acquisition funnel from ad click through conversion
- Collaborate with marketing and sales teams to improve lead quality and conversion performance
- Support landing page optimization and conversion-focused marketing initiatives
- Ensure campaigns align with broader business growth and revenue objectives
- Work closely with design, content, sales, and marketing teams to improve campaign outcomes
- Provide data-backed feedback on ad creatives, messaging, and conversion assets
- Contribute to integrated marketing strategies across paid, organic, and outbound channels
Requirements
- 3+ years of hands-on experience managing paid advertising campaigns
- Proven experience with Google Ads, Meta Ads, LinkedIn Ads, or related paid platforms
- Strong understanding of PPC, attribution models, conversion tracking, and paid funnel optimization
- Experience using Google Analytics, Google Tag Manager, and related reporting tools
- Proven ability to improve ROAS, reduce CPA/CPL, and scale campaigns profitably
- Strong communication, project management, and organizational skills
Nice to Have
- Experience with both Lead Generation and E-commerce campaigns
- Familiarity with CRM and automation tools such as HubSpot, Salesforce, or Marketo
- Understanding of funnel marketing, audience segmentation, and lifecycle marketing
- Google Ads or Meta Ads certifications
- Experience managing multiple accounts or client portfolios
- Experience in SaaS, agencies, professional services, or high-growth startups
Work Arrangement
Remote (Worldwide) — Pakistan, LATAM, South Africa, Philippines
Additional Information
- Position Type: Full-Time
- Working Hours: U.S. Time Zone
- Remote work allowed in specified regions
