The Performance Marketing Specialist will lead paid media campaigns across Japan and Taiwan markets, focusing on driving new sales and supporting renewal efforts through search, display, and affiliate channels. The role involves close collaboration with cross-functional teams in Tokyo, Manila, and Sydney to optimise digital performance and support Trend Micro's mission of making the world safe for exchanging digital information.
What You'll Do
- Plan, execute, and optimise paid search, display, and affiliate campaigns across Japan and Taiwan markets (Google Japan, Yahoo! Japan, LINE Ads, and Taiwan-specific platforms)
- Ensure all paid media traffic lands on the correct SEO-optimised pages within the online shop
- Manage budgets, bids, and pacing across multiple platforms simultaneously
- Report on campaign performance weekly with clear insights and recommended actions
- Drive traffic and conversion for new subscription sales through search, display, and affiliate channels
- Collaborate with the organic search and affiliate lead on landing page alignment and audience targeting
- Support PC OEM trial conversion campaigns in Japan and Taiwan markets
- Coordinate with the Renewal Sales team on digital touchpoints that complement physical direct mail (DM) campaigns
- Build and optimise paid retargeting flows for manual renewal audiences
- Work with the Manila-based design and development team to brief landing page requirements in clear, actionable terms
- Provide localisation guidance for ad copy, creative, and landing page content for Japan and Taiwan markets
- Partner with the program manager (Tokyo) to align campaign timelines with broader product and sales initiatives
- Support ANZ and broader APAC markets as needed alongside primary Japan and Taiwan responsibilities
What We're Looking For
- 3+ years of hands-on performance marketing experience, with demonstrable exposure to Japan and/or Taiwan digital markets
- Proven track record managing paid search and/or paid social campaigns
- Familiarity with Yahoo! Japan Ads, Google Japan, or LINE Ads Platform is a strong advantage
- Strong English communication skills written and spoken for daily collaboration with teams in Sydney, Tokyo, and Manila
- Solid understanding of SEO principles and how paid and organic channels interact
- Experience working with eCommerce or subscription-based products
- Comfort with data — able to pull your own reports, identify trends, and present findings clearly
Nice to Have
- Experience managing campaigns specifically in Japan and/or Taiwan — understanding of platform nuances, consumer behaviour, and localisation requirements
- Familiarity with affiliate network management in Japanese or Taiwanese markets
- Understanding of physical-to-digital conversion flows (e.g. direct mail to online shop)
- Working knowledge of tag management and conversion tracking (Google Tag Manager, etc.)
- Experience briefing or collaborating with remote creative and development teams
- Experience in software, SaaS, or consumer subscription categories
Technical Stack
- Google Japan
- Yahoo! Japan
- LINE Ads
- Taiwan-specific platforms
- Google Tag Manager
Team & Environment
- Cross-functional team including Manila-based design and development, Tokyo-based program manager and business team, Sydney-based teams
Benefits & Compensation
- Opportunities that challenge and equip you to become engineered to do good
- Be part of an impactful mission that aims to make the world safe for exchanging digital information
- Support for ANZ and broader APAC markets as needed
- Collaboration with international teams across Sydney, Tokyo, and Manila
Work Mode
Role supports cross-regional collaboration with primary focus on Japan and Taiwan, and additional support for ANZ and broader APAC markets
Not specified
