Responsibilities
- Establish and execute a robust in-house performance marketing strategy across major Chinese platforms (Douyin, RedNote, Tmall, JD.com), managing the channel mix across paid ads, KOL partnerships, and livestreaming.
- Ensure our scientific messaging translates flawlessly and resonates deeply across all localized touchpoints, to preserve our client’s premium Swiss positioning.
- Collaborate with our local Trading Partner for operational smoothness, inventory alignment, and high-impact execution during major campaign cycles (e.g. 6.18 and 11.11 campaigns).
- Conduct market research and benchmarking to identify emerging consumer trends, monitor competitor activities, and unlock new insights for optimization in the Chinese market.
- Continuously analyze campaign performance, customer acquisition costs, and performance marketing funnel metrics to optimize ROI and scale growth efficiently.
Requirements
- Based in China and able to work in office 2-3 days per week.
- Deep, hands-on expertise in China's digital ecosystem, including ads management, livestreaming strategies, and influencer networks on Douyin, RedNote, Tmall, and JD.com.
- Minimum of a Bachelor’s degree with strong analytical background.
- 2-5 years of high-impact performance marketing experience, ideally within a fast-growing D2C brand, e-commerce, or health-tech startup.
- Fluent in both Mandarin Chinese and English is a must to bridge our global and local operations effectively.
- Data-driven mindset and advanced proficiency in Microsoft Excel to model, track, and optimize complex campaign metrics.
- Proactive, highly independent, and thrive in a startup environment where you can identify opportunities and take ownership without waiting for a playbook.
- Passion for health, wellness, and longevity (or the eagerness to dive deep into the field).
Benefits
- High Impact: Work at a well-funded, early-stage startup with a high degree of personal responsibility and creative freedom.
- Elite Collaboration: Partner with world-class longevity researchers and successful serial entrepreneurs.
- Radical Flexibility: Fully remote roles with home office support, flexible hours, and unlimited holidays.
- Growth & Culture: Education allowances, accelerated growth paths, and a vibrant team culture including regular off-sites.
- Perks: Complimentary longevity products and discounts for your inner circle.
Work Arrangement
Hybrid
Team
Structure: Highly lean, fast-moving global structure. Reports to: Head of China Business
Additional Information
- Fluent in both Mandarin Chinese and English.
- Based in China.
- Work in office 2-3 days per week.
- Flexible hours.
- Unlimited holidays.
