Responsibilities
- Own and scale paid acquisition across Meta, Google, LinkedIn, and emerging channels.
- Plan, launch, and optimize campaigns with full ownership of budget, targeting, creative testing, and performance.
- Drive consistent, predictable MQL production with clear targets tied to pipeline and revenue.
- Track and improve core metrics including CPL, CTR, CVR, MQL-to-opportunity, and revenue contribution.
- Build repeatable acquisition systems that compound performance over time.
- Own the full funnel from click to conversion, including landing pages, offers, lead flows, and nurture sequences.
- Design and run continuous A/B tests across pages, creatives, and conversion paths to improve performance at every stage.
- Identify drop-offs and conversion gaps, and implement solutions that increase lead quality and conversion rates.
- Ensure funnels are tightly aligned with campaign intent, audience, and offer positioning.
- Work closely with sales to gather feedback on lead quality, objections, and conversion patterns.
- Translate insights into stronger messaging, positioning, and creative direction across campaigns.
- Continuously iterate on offers and funnels based on real revenue feedback, not just top-of-funnel metrics.
- Double down on high-performing campaigns, audiences, and messaging to scale efficiently.
- Scale distribution across YT, IG, LI, TT, email, newsletter, and SMS through high-velocity testing and iteration.
- Partner with creative, writing, design, and video teams to ensure output is high-quality, on-brand, and conversion-driven.
- Implement structured testing frameworks to improve engagement, conversion rates, and audience quality.
- Ensure consistency in messaging across all channels, campaigns, and launches.
- Turn audience growth into revenue through integrated monetization flows tied to MQL quality and conversion.
- Align marketing sequencing with launch calendars and program-level revenue goals.
- Ensure every campaign and channel contributes to measurable pipeline and revenue outcomes.
- Build visibility into performance drivers and continuously optimize for revenue, not vanity metrics.
Requirements
- A senior performance marketer with end-to-end ownership of paid acquisition, funnels, and revenue-driving systems.
- Hands-on experience running and scaling paid campaigns across Meta, Google, LinkedIn, and similar platforms.
- Strong funnel and analytics capability with command of CPL, CTR, CVR, MQL quality, and attribution.
- Proven ability to build and optimize high-converting funnels and iterate quickly based on data.
- Experience working closely with sales teams to refine messaging and improve conversion.
- Player-coach mindset, able to build systems while personally executing at a high level.
- High-judgment operator who moves fast, tests aggressively, and scales what works.
- Obsessed with turning attention into MQLs, and MQLs into revenue.
Compensation
$150,000 OTE
