Lead and shape the strategy for visual performance channels including Paid Social, Display, and YouTube to accelerate user growth across both desktop and mobile environments. This role combines hands-on execution with team leadership, focusing on data-driven optimization, creative experimentation, and scalable acquisition tactics.
Key Responsibilities
- Guide and mentor a small team of channel specialists, offering strategic direction and career development support while actively participating in daily optimization and campaign management.
- Develop and execute performance strategies across Paid Social, Display, and Video platforms to expand self-serve user acquisition.
- Own the mobile acquisition roadmap for visual channels, including campaign structuring, measurement frameworks, and testing across app-focused inventory.
- Create and maintain a structured creative testing framework that ties visual concepts directly to business outcomes such as customer acquisition cost (CAC), lifetime value (LTV), and incremental lift.
- Align testing plans, budget allocation, and performance insights across channels to build a cohesive, responsive strategy.
- Collaborate with Data Science, Product, Engineering, Creative, and Marketing teams to refine attribution models, improve reporting accuracy, and implement performance-enhancing experiments.
- Track and report on channel performance, identifying trends, risks, and opportunities to inform executive decision-making and strategic planning.
Qualifications
- 6–8+ years in digital or performance marketing with deep experience in Paid Social, Display, and Video advertising across mobile and desktop platforms.
- Proven track record in mobile user acquisition, including familiarity with app campaign structures, mobile measurement partners (MMPs), SKAN, and mobile attribution models.
- Experience connecting creative development with performance data to improve KPIs like LTV/CAC, CPA, and incrementality.
- Leadership experience managing small teams, including performance feedback, coaching, and professional growth support.
- Ability to operate as a hands-on manager—equally comfortable designing long-term strategy and diving into platform-level diagnostics and A/B testing.
- Strong analytical background with a history of using data to guide marketing decisions.
- Direct experience with major ad platforms such as Meta, TikTok, and YouTube, along with external agencies and vendor partners.
- Skilled in cross-functional collaboration with Creative, Product Marketing, Data Science, and Engineering teams.
- Thrives in data-centric, test-driven environments and values continuous iteration and improvement.
Preferred Skills
- Exposure to SQL, experimentation design, or incrementality testing frameworks is beneficial.
Technical Environment
Meta Ads, TikTok Ads, YouTube, mobile measurement platforms (MMPs), SKAN, SQL, app campaign management, and mobile attribution systems.
Work Environment
This is a hybrid role based in the United States, with compensation adjusted according to regional market zones. The organization supports a flexible, inclusive workplace that values diverse perspectives and equitable growth opportunities.
Benefits
- Comprehensive health coverage including medical, dental, vision, mental health, and fertility support
- Disability and life insurance options
- 401(k) and RRSP matching programs
- Paid parental leave
- 20 days of paid time off annually
- 12 paid holidays and two floating holidays per year
- Flexible sick leave policy
- Generous stipends for caregiving, pet care, wellness, home office setup, and other personal needs
- Annual professional development budget and learning opportunities
Compensation
Market-competitive salary based on location: Zone 1: $152,000–$209,000; Zone 2: $137,000–$188,000. Equity details are not disclosed. Pay reflects local market standards and role expectations.
Company Culture
The organization fosters a culture rooted in experimentation, data fluency, and continuous learning. It actively encourages applications from individuals across underrepresented groups and is committed to equitable practices in hiring and advancement. The workplace promotes inclusion and does not tolerate discrimination based on race, religion, color, gender identity, sexual orientation, ancestry, national origin, age, marital status, veteran status, disability, political belief, or other legally protected attributes.
