Weflow, part of United Franchise Group (UFG, Inc.), is seeking a Performance Marketing Lead (m/f/d) to take charge of our paid marketing channels. You will be directly responsible for running and optimizing paid campaigns across multiple platforms, analyzing performance data, and driving growth through data-driven decisions.
What You'll Do
- Run and optimize paid campaigns across Google Search, LinkedIn Ads, YouTube, Reddit Ads, and Meta Ads.
- Analyze performance data (CTR, CPC, CPA, ROAS, CVR) and make data-driven optimization decisions.
- Create ad creatives and landing pages that convert.
- Run experiments to improve website conversion rates and lead quality.
- Stay ahead of performance marketing trends, tools, and platform updates.
What We're Looking For
- 2–3 years of experience in performance marketing or growth marketing.
- Working knowledge of conversion tracking.
- A data-driven mindset, comfortable analyzing numbers, spotting trends, and acting fast.
- Excellent written and spoken English.
- Sharp eye for what great ad copy and creatives look like.
- Experience with Google & LinkedIn Ads.
Nice to Have
- Experience ideally in a B2B SaaS environment.
- Strong interest in AI and automation, ideally with hands-on experience using AI tools and workflow platforms.
Technical Stack
- Google Ads
- LinkedIn Ads
- YouTube Ads
- Reddit Ads
- Meta Ads
Team & Environment
You'll join an experienced, distributed, and diverse team of 11-50 employees.
Benefits & Compensation
- Remote company setup
- Regular in-person meetups
- Top-of-the-line equipment
- Competitive package including stock options
Work Mode
This is a fully remote position open to candidates globally.
We value the diversity of perspectives and seek to build an inclusive workplace that welcomes people from all different backgrounds.
