Freedx is hiring a Performance Marketing Lead to own end-to-end growth, combining creative strategy with machine learning insights. You will use advanced AI tools to drive activation, retention, and lifetime value across all digital touchpoints, optimizing spend and scaling performance globally.
What You'll Do
- Lead global campaigns across social, search, and crypto-native channels like X, Telegram, Google Display, TradingView, and Coinzilla.
- Use generative tools including Jasper, AdCreative, Midjourney, and Runway to test creative variations at scale.
- Employ AI-driven bidding, creative rotation, and predictive optimization to maximize CAC-to-LTV efficiency.
- Build intelligent retargeting and lifecycle frameworks using platforms like Braze, Segment, or CleverTap.
- Automate personalized journeys triggered by user behavior or funnel stage.
- Continuously improve engagement and conversion using predictive insights.
- Run AI-powered multivariate testing and CRO using Optimizely or Mutiny.
- Leverage analytics and heatmaps to refine landing pages and user flows.
- Drive measurable uplifts through data-informed experimentation.
- Manage clean data pipelines, event tagging, and multi-touch attribution.
- Develop real-time dashboards in Looker or GA4 for spend, ROI, and engagement visibility.
- Use predictive LTV models and budget forecasts to guide decision-making.
- Expand organic visibility across Google SGE, Perplexity, ChatGPT, and other AI search engines.
- Coordinate with content and PR teams to strengthen generative discoverability and backlinks.
What We're Looking For
- 6–10 years in performance or growth marketing.
- Proven experience using AI-driven workflows for campaign optimization and forecasting.
- Strong analytical capability across LTV modeling, attribution, and cohort analysis.
- Familiarity with Telegram marketing and Web3-native ecosystems.
- Agile, data-led approach with a bias for creative experimentation.
Nice to Have
- Experience ideally in fintech, crypto, or Web3.
Technical Stack
- Paid Media: Meta, Google, TikTok, X, Reddit, Telegram Ads, Coinzilla
- AI/Creative Tools: Jasper, ChatGPT, AdCreative, Midjourney, Runway
- CRO/Testing: Mutiny, Optimizely
- Lifecycle/CRM: Braze, CleverTap, Segment
- Analytics/Attribution: AppsFlyer, Looker, GA4
Benefits & Compensation
- Remote-first flexibility and autonomy.
- Crypto or fiat payment options.
- High-impact ownership in a fast-scaling exchange.
- Direct collaboration with founders and senior leadership.
- Competitive pay with performance-based incentives.
Work Mode
This is a global, remote-first position.
Freedx is an equal opportunity employer. We stand for an open and inclusive work environment that fosters the well-being of everyone. We embrace and encourage differences in age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, race, religion, sexual orientation, socio-economic status, veteran status, and other characteristics that make our people unique.
