Standard Bots is hiring a Performance Marketing Lead to own the engine that turns marketing dollars into qualified pipeline. At Standard Bots, we are building the world's most accessible robotics platform to bring AI-native automation into manufacturing and beyond. In this senior individual contributor role, you will report to the Head of Marketing and own the performance marketing function end-to-end, accountable for the unit economics behind every dollar spent.

What You'll Do

Build and manage granular keyword and ad group structures across category, competitor, and deep sub-niche terms.
Write and continuously test ad copy that maps to buyer intent at every stage of the search journey.
Optimize keyword-level details: bids, match types, quality scores, negative keywords, and search term mining.
Own competitor term strategy and budget allocation across campaigns based on performance data.
Build and execute paid social campaigns across Meta and LinkedIn targeting manufacturing operators, engineers, and automation decision-makers.
Develop creative strategies for audience enrichment and own the full creative pipeline for ads.
Maintain a clear strategy for balancing prospecting and retargeting spend.
Own conversion architecture across landing pages and website flows, running a structured A/B testing program.
Work with design and development to rapidly produce, launch, and iterate on test variants.
Think like a UX strategist, focusing on hierarchy, messaging, CTAs, form design, and page speed.
Own the integration layer between advertising platforms, CRM, and analytics, building and maintaining tracking infrastructure.
Evaluate, implement, and optimize martech tools that improve targeting, measurement, or workflow efficiency.
Be the person who understands how data moves between systems and can diagnose issues.
Own Standard Bots' SQL generation targets and cost-per-SQL goals, optimizing the full funnel from impression to closed-won.
Report on performance with clarity and precision through dashboards and regular reviews.

What We're Looking For

5–7 years of hands-on performance marketing experience.
At least 2–3 years in B2B technology, industrial, or manufacturing-adjacent markets with long sales cycles and technical buyers.
Deep expertise across paid search, paid social, and conversion rate optimization.
Fluency with Google Ads, Meta Ads, LinkedIn Ads, Google Analytics, and HubSpot.
Strong understanding of marketing technology architecture—how platforms connect, data flows, and how to build reliable tracking.
Sharp analytical instincts, thinking in terms of unit economics, funnel math, and statistical significance.
Excellent ad copywriting skills for search ads, social copy, and landing pages.
A bias toward speed and testing.
Comfort working in a fast-moving startup where you'll own the function.

Nice to Have

Experience marketing to manufacturers, plant operators, or industrial engineers.
Familiarity with robotics, automation, or adjacent hardware/software categories.
Experience with Conversion API (CAPI) implementations for Meta and Google.
Based in or near New York, or open to hybrid work.