Freedx is looking for a Performance Marketing Lead with deep expertise in AI-powered acquisition, automation, and analytics. You’ll own end-to-end growth, using advanced AI tools to drive activation, retention, and lifetime value.
What You'll Do
- Lead global campaigns across social, search, and crypto-native channels like X, Telegram, Google Display, TradingView, and Coinzilla.
- Use generative tools such as Jasper, AdCreative, Midjourney, and Runway to test creative variations at scale.
- Employ AI-driven bidding, creative rotation, and predictive optimization to maximize CAC-to-LTV efficiency.
- Build intelligent retargeting and lifecycle frameworks using Braze, Segment, or CleverTap.
- Automate personalized journeys triggered by user behavior or funnel stage.
- Run AI-powered multivariate testing and CRO using Optimizely or Mutiny.
- Leverage analytics and heatmaps to refine landing pages and user flows.
- Manage clean data pipelines, event tagging, and multi-touch attribution.
- Develop real-time dashboards in Looker or GA4 for spend, ROI, and engagement visibility.
- Use predictive LTV models and budget forecasts to guide decision-making.
- Expand organic visibility across Google SGE, Perplexity, ChatGPT, and other AI search engines.
- Coordinate with content and PR teams to strengthen generative discoverability and backlinks.
What We're Looking For
- 6–10 years in performance or growth marketing.
- Proven experience using AI-driven workflows for campaign optimization and forecasting.
- Strong analytical capability across LTV modeling, attribution, and cohort analysis.
- Familiarity with Telegram marketing and Web3-native ecosystems.
- Agile, data-led approach with a bias for creative experimentation.
Nice to Have
- Background in fintech, crypto, or Web3.
Technical Stack
- Channels: Meta, Google, TikTok, X, Reddit, Telegram Ads, Coinzilla
- Creative AI: Jasper, ChatGPT, AdCreative, Midjourney, Runway
- Testing & CRO: Mutiny, Optimizely
- Lifecycle & CRM: Braze, CleverTap, Segment
- Analytics: AppsFlyer, Looker, GA4
Benefits & Compensation
- Remote-first flexibility and autonomy.
- Crypto or fiat payment options.
- High-impact ownership in a fast-scaling exchange.
- Direct collaboration with founders and senior leadership.
- Competitive pay with performance-based incentives.
Work Mode
This is a global, remote position.
Freedx is an equal opportunity employer.
