About the Role
This role involves leading the creative strategy for performance marketing campaigns, using data to guide ideation, testing, and optimization of visual and copy content across paid channels.
Responsibilities
- Develop creative strategies aligned with performance goals
- Collaborate with cross-functional teams to produce ad content
- Analyze performance data to refine creative approaches
- Lead A/B testing initiatives for ad variations
- Translate business objectives into compelling creative concepts
- Manage timelines for creative production cycles
- Optimize creative assets for different digital platforms
- Identify top-performing themes and messaging
- Work closely with designers and copywriters
- Track and report on creative campaign performance
- Stay current with industry trends and ad formats
- Use insights to inform future creative direction
- Ensure brand consistency across all materials
- Prioritize creative tests based on potential impact
- Support scaling of successful ad concepts
- Conduct post-campaign creative analysis
- Integrate audience insights into creative development
- Manage creative briefs and feedback loops
- Coordinate with media teams on asset delivery
- Balance innovation with proven performance patterns
- Maintain a library of high-performing creative elements
- Evaluate creative effectiveness across customer journey stages
- Leverage performance data to guide concept iteration
- Align creative strategy with funnel objectives
- Support rapid creative iteration based on real-time results
Compensation
Competitive salary and benefits package
Work Arrangement
Hybrid
Team
Small, agile team within the Performance Marketing department combining growth specialists, creatives, and analytical thinkers focused on measurable outcomes
What We’re Looking For
- A creative thinker who thrives on data
- Someone who can balance brand expression with conversion goals
- A professional who iterates quickly based on performance feedback
- A team member who communicates clearly across disciplines
Why This Role Matters
- Creative decisions directly impact customer acquisition efficiency
- Your work will shape how audiences perceive and engage with campaigns
- You’ll bridge the gap between artistic expression and measurable outcomes
- Success is defined by clear, trackable performance improvements
Available
