BusRight is looking for a Performance Creative Strategist & Copywriter, Demand Generation to architect and scale our creative demand system as a founding member of AdLab. You'll design frameworks, experimentation roadmaps, and modular content systems to turn narrative into measurable pipeline growth, while influencing brand work production and versioning for demand generation.

What You'll Do

Design and evolve our creative testing and iteration framework across paid and demand gen channels.
Build scalable, modular creative systems for high-velocity experimentation without sacrificing brand integrity.
Develop and maintain a taxonomy of hooks, angles, value propositions, and proof structures scalable across verticals and segments.
Establish creative best practices applicable globally while adapting to channel nuance.
Oversee the demand generation creative experimentation roadmap shaped by PMM-led hypotheses and performance insights.
Shape demand narratives aligned to priority Category Entry Points.
Brief, script, and manage external UGC agencies, owning the 'Human Cred' pillar from script to final cut.
Ensure continuity from ad creative to landing experience in partnership with CX and Web teams.
Translate brand campaigns into performance-native expressions that drive measurable outcomes.
Own performance copy across critical surfaces including ads, email, and web.
Lead a rigorous hypothesis → test → learn → scale loop across demand channels.
Translate performance insights into clear creative direction and optimization plans.
Combat creative fatigue through systematic experimentation.
Build a repeatable roadmap for creative velocity that drives continuous improvement in CAC efficiency and pipeline contribution.
Partner with Media, Analytics, and Creative teams to evaluate creative impact and incrementality.
Contribute to demand forecasting conversations through creative performance insights.
Partner with Brand, Production, and agency teams to inform shoot briefs and modular content capture from day one.
Ensure productions are architected for downstream performance versioning and iteration.

What We're Looking For

5–8+ years in creative strategy, demand generation, or performance-focused roles (brand, in-house, or agency).
Proven ability to drive measurable outcomes through structured creative experimentation.
Experience building creative testing frameworks, message hierarchies, and modular content systems.
Strong ability to translate performance data into clear creative insights and direction.
Comfort influencing cross-functional stakeholders across Brand, Media, CRO, Analytics, and Production.
Familiarity with AI-driven creative tools and curiosity about automation and personalization systems.
Deep understanding of paid social and video platform nuances.
A bias toward building systems that scale.

Nice to Have

Experience shaping creative strategy for large-scale productions (streaming, studio, modular library builds).
Familiarity with analytics tools and performance dashboards.
Experience operating in a high-growth, multi-vertical environment.

Team & Environment

You will be a founding member of AdLab, partnering with Media, Analytics, Creative, Brand, Production, CX, Web, and agency teams.

Benefits & Compensation

Salary: $100,000—$160,000 USD

Work Mode

This role operates on a hybrid work mode.

Toast is committed to creating an accessible and inclusive hiring process. As part of this commitment, we strive to provide reasonable accommodations for persons with disabilities to enable them to access the hiring process.