Robusta Technology Group (RTG) is looking for a Part-Time Technical Marketing Specialist for its Octopus digital insurance platform. You will manage, optimize, and enhance the marketing technology ecosystem to ensure accurate data collection, seamless integrations, and reliable tracking across all marketing and product channels.
What You'll Do
- Manage, maintain, and optimize Google Tag Manager containers across environments.
- Implement, test, and deploy tags, triggers, and variables for campaigns and product analytics.
- Maintain and optimize GA4 implementation, including events, conversions, audiences, and enhanced measurements.
- Oversee Mixpanel tracking setup, including product analytics roadmap, event documentation, and GTM integration.
- Configure and manage pixels across all platforms (Meta CAPI, Google Ads, TikTok, Snapchat, X).
- Ensure precise event mapping and support server-side integrations where required.
- Manage and monitor the MMP integration (Adjust).
- Manage event and attribute mapping to ensure seamless data flows into MoEngage CRM.
- Debug tracking gaps and support real-time triggers, journeys, segmentation, and automation logic.
- Conduct regular audits to ensure accuracy, consistency, and reliability across the entire MarTech stack.
- Develop and maintain technical documentation, including event specs, GTM schemas, pixel setups, and tracking SOPs.
- Collaborate closely with engineering teams to implement backend events and advanced tracking requirements.
What We're Looking For
- 3+ years of experience in MarTech, growth analytics, or technical marketing roles.
- Strong hands-on experience with GTM, GA4, CAPI, and Mixpanel.
- Solid understanding of tracking taxonomies, browser DevTools, debugging methodologies, and attribution logic.
Nice to Have
- Experience with CRM and automation platforms (MoEngage is a major plus).
- Experience in fintech or high-volume performance marketing environments.
Technical Stack
- Google Tag Manager, GA4, Mixpanel, Meta CAPI, Google Ads, TikTok, Snapchat, X, Adjust, MoEngage
Team & Environment
You will be part of the growth team in a collaborative and growth-focused environment.
Benefits & Compensation
- Remote opportunity
- Competitive compensation
- Social and medical insurance
Work Mode
This is a remote position based in KSA.
Robusta Technology Group is an equal opportunity employer.
