Responsibilities
- Develop and refine paid social media strategies on Meta platforms, including Instagram and Facebook, for a well-known creator brand and an emerging film studio.
- Provide strategic guidance on audience targeting, budget allocation, and creative development, with a focus on Reels and short-form video content.
- Occasionally initiate and oversee promotional campaigns for films, trailers, and new content releases.
- Track and analyze audience growth and engagement metrics, then suggest data-driven improvements to enhance performance.
Nice to Have
- Experience creating or managing content for Instagram Reels
- Background working with creator-led brands or influencer-driven businesses
- Proven track record in building and growing online audiences
- Familiarity with marketing strategies in the entertainment industry
