The Paid Search Sr. Strategist is responsible for managing enterprise-level paid media campaigns, driving performance, and delivering strategic insights to clients. At Power Digital, a full-service growth marketing firm, you'll work within a dynamic team of consultative marketers, analysts, and technologists focused on innovation and results.
What You'll Do
- Enterprise-level account campaign management, including daily optimizations, campaign creation, and high-level strategy ownership
- Provide intelligent analysis, interpretation, and action plans based on campaign performance data and data from client-specific source of truth (e.g. GA, Shopify, etc.)
- Participate and engage in weekly department scrums and training sessions to further channel knowledge
- Continuously seek to improve campaign performance against client goals
- Maintain frequent and excellent communication both on internal agency teams and externally with assigned clients
- Seek to utilize available AI and outsource resources to assist in workflow wherever possible
- Participate in the development process for new department training materials
- Employ AI technologies to enhance and optimize business processes
- Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
What We're Looking For
- 4-5 years of digital marketing experience
- 3+ years in agency setting
- Minimum 4 years of hands-on experience with Search Engine Marketing
- Experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development on large, enterprise-level accounts
- Significant campaign management experience in 3 or more of the following additional campaign types: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, Bing Ads
- Proficiency in Google/Microsoft Office Suite(s)
- Proficiency in Google Analytics
- Expert knowledge of funnel marketing and paid media’s place in the marketing funnel
- Strong ability to formulate meaningful insights from marketing data, going beyond the stat and telling the story
- Strong written and verbal communication skills
- Strong organizational and project management skills
- Self-motivated individual with a strong desire to succeed
- Excellent interpersonal skills
- Strong work ethic and ability to learn quickly and independently
- Interested in a long-lasting relationship with a growing company
- Proficiency in spoken and written English at an advanced level
Technical Stack
- Google Analytics
- Google/Microsoft Office Suite
- Nova ecosystem
- AI technologies
- Search Engine Marketing platforms (implied: Google Ads, Bing Ads)
- Performance Max
- Standard Shopping
- YouTube Ads
- Display Advertising
- Local campaigns
- Bing Ads
Team & Environment
Work within a dynamic team of consultative marketers, creatives, analysts, and technologists. Power Digital is a full-service growth marketing firm with departments in SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative.
Benefits & Compensation
- Access to proprietary technology nova for data analysis and investment planning
- Opportunity to work with leading and emerging global companies
- Inclusion in a people-first culture that values diversity and inclusion
- Participation in internal training and development programs
- Exposure to AI and outsourced resources to enhance workflow
- Work in a firm recognized for innovation and results in growth marketing
Key Performance Indicators include $13.5k team-member EBITDA and maintaining below 10% Client Churn Rate.
Work Mode
Work mode flexibility is not specified.
Power Digital is an Equal Opportunity Employer. Diversity includes race, gender identity, age, disability status, veteran status, sexual orientation, religion, and other parts of identity. All employees' points of view are key to success, and inclusion is everyone's responsibility.
