Zeta Global is seeking a Paid Search Specialist to manage and optimize paid search campaigns from end to end, contributing to client strategy and performance reporting. The ideal candidate will have hands-on experience in Google Ads and related platforms, with a strong ability to translate data into actionable insights and drive measurable results for clients.
What You'll Do
- Partner with Search team members on paid search strategy and performance discussions.
- Proactively identify areas for optimization and innovation across accounts.
- Oversee end-to-end execution of paid search campaigns, including account setup, budget pacing, optimization, and reporting.
- Actively manage campaigns using Google Ads, Google Ads Editor, Microsoft Ads, and SA360.
- Monitor performance across search platforms and provide proactive optimizations and recommendations to ensure KPIs are met.
- Translate insights into actionable next steps that drive measurable client impact.
- Collaborate with internal teams to ensure campaign execution aligns with client objectives.
- Manage day to day tasks and responsibilities utilizing the team’s project management platform.
- Deliver clear, data-driven performance reports and insights to clients.
- Recommend testing strategies, budget allocation shifts, and bid strategy adjustments based on performance trends.
- Ensure accuracy, consistency, and timeliness of reporting.
What We're Looking For
- 2+ years of relevant paid search experience
- Hands-on experience in managing monthly campaign budgets of $100k+
- Meticulous attention to detail
- Experience with Google Ads and Google Ads Editor
Nice to Have
- Experience with Google Shopping, Demand Gen, and Performance Max
- Experience with Microsoft Ads, SA360, and Google Analytics
Technical Stack
- Google Ads
- Google Ads Editor
- Microsoft Ads
- SA360
- Google Analytics
Benefits & Compensation
- Unlimited PTO
- Excellent medical, dental, and vision coverage
- Employee Equity
- Employee Discounts
- Virtual Wellness Classes
- Pet Insurance
- and more!!
Compensation: $60,000 - $80,000 plus Employee Equity.
Work Mode
Hybrid role with locations in NYC, Nashville, LA, San Francisco, and Miami. Depending on your location, this role could be hybrid or remote.
Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.
