Triage Partners is looking for a Paid Search Specialist to manage and optimize paid search campaigns across Google’s advertising ecosystem for our growth-focused clients. In this role, you will be responsible for the day-to-day campaign management including keyword research, audience segmentation, bid adjustments, and performance analysis, working closely with Account Executives and creative teams on full-funnel growth strategies.
What You'll Do
- Manage the development and execution of advertising strategies using Google Ads, Google Shopping, YouTube, Display Network, and other Google properties based on client goals.
- Manage and optimize campaigns across multiple client accounts, focusing on performance, pacing, and goal alignment.
- Conduct keyword research, build campaign structures, and segment audiences to ensure efficient targeting and ROI.
- Monitor daily campaign performance, proactively flag issues, and implement optimizations to improve results.
- Collaborate with internal creative teams on ad copy and creative assets that align with strategy and platform best practices.
- Set up conversion tracking and ensure campaign data is accurate and actionable.
- Participate in A/B testing of creative, targeting, and landing pages to identify areas of opportunity.
- Stay current on new Google Ads features and platform updates, bringing fresh ideas to campaign planning.
- Assist with creating regular performance reports and insights to share with internal teams and clients.
What We're Looking For
- At least 5 years of hands-on experience managing paid search campaigns across Google Ads platforms (Search, Shopping, Display, etc.).
- Proficient in Google Analytics, Google Tag Manager, and Google Ads Editor.
- Strong analytical skills with the ability to draw insights from data and translate them into actionable recommendations.
- Solid written and verbal communication skills; able to clearly share ideas and performance findings.
- Collaborative mindset with the ability to work effectively across teams and clients.
- Detail-oriented, organized, and excited to grow in a fast-moving environment.
Nice to Have
- Google Ads certification preferred.
Technical Stack
- Google Ads
- Google Analytics
- Google Tag Manager
- Google Ads Editor
Team & Environment
You will work closely with Account Executives and creative teams.
Benefits & Compensation
- Compensation: $50k-$65k annually.
- Healthcare
- 401k
- Unlimited PTO
Triage Partners, LLC is an equal opportunity employer.
