ISHIR, a 25+ year-young IT and Digital Marketing agency, is looking for an AI-Optimized Off-Page SEO & Link Acquisition Specialist to support long-term organic growth and brand authority for global clients. In this role, you will focus on ethical, brand-led, and relevance-driven off-page SEO aligned with Google's evolving algorithms, AI-powered search, and E-E-A-T principles, partnering closely with our content and on-page SEO teams.

What You'll Do

Execute white-hat, relevance-first link-building campaigns aligned with client industries.
Identify and secure backlinks through contextual placements, content-led outreach, and digital PR opportunities.
Focus on brand mentions, co-citations, and entity building rather than low-quality link volume.
Monitor backlink health and disavow toxic or spammy links when required.
Manage business listings and citations (Google Business Profile, Bing Places, Apple Maps, industry directories).
Manage niche listings and industry-relevant directories for SaaS, B2B, healthcare, fintech, and enterprise brands.
Promote blogs, guides, and assets through blog submission and outreach, PDF/image/video submissions, and social sharing.
Conduct personalized outreach to bloggers, publishers, and website owners.
Maintain a clean outreach database and track responses and placements.
Track backlinks, referring domains, anchor text distribution, and link velocity.
Monitor impact on rankings, traffic, and visibility using SEO tools.
Maintain detailed documentation of off-page activities and monthly reports.
Use AI tools responsibly for prospect research, outreach personalization, and content ideation.
Conduct SEO audits and fix issues across on-page, technical, and content layers.
Execute keyword research with clustering and search intent segmentation.
Recommend and implement meta tags, alt text, schema, and site structure changes.
Work with development teams or CMS to execute on-page recommendations.
Conduct link gap analysis, link prospecting, and backlink acquisition using manual and AI-augmented methods.
Monitor negative SEO or toxic links using AI tools or Google guidelines.
Research trends and guide content teams with AI-generated prompt briefs.
Repurpose existing content for SEO and visibility gains (video, snippets, newsletters).
Identify opportunities in forums, citations, community Q&A, guest blogging, and AI-optimized content distribution.
Create custom dashboards using GA4, GSC, and Looker Studio.
Analyze search behavior and conversion patterns; deliver insights for decision-making.
Use AI tools to summarize reports and automate repetitive analysis.
Understand email, newsletters, LinkedIn, and organic social as part of the full-funnel strategy.
Support marketing automation teams in optimizing lead journeys with organic signals.
Stay ahead of SERP evolution, voice search, local SEO, and Google AI features.
Understand and support social ads (Meta/LinkedIn), and Google ads.
Support other paid marketing initiatives.

What We're Looking For

Strong understanding of off-page SEO fundamentals and Google link quality guidelines.
Knowledge of E-E-A-T, entity SEO, brand signals, and co-citation concepts.
Familiarity with anchor text optimization and natural link profiles.
Strong attention to detail and documentation discipline.
Ability to follow SOPs and quality benchmarks.
Ethical mindset with zero tolerance for spammy practices.
Clear written communication for outreach and reporting.
Comfortable working remotely with global teams and time zones.
Practicing digital marketer with experience in Indian agencies serving international clients (especially US).
Comfortable using AI tools to supercharge delivery NOT replace thinking.
Curious, resourceful, and accountable with a love for research and continuous learning.
Any graduate or postgraduate degree.
1–5 years in agency or performance-focused digital roles.

Nice to Have

Strong understanding tech/startup businesses is a plus.
Certifications in SEO, GA4, or AI marketing tools are a bonus.

Technical Stack

SEO Tools: Ahrefs, SEMrush, Moz, Ubersuggest
Outreach & Research: Google Search, Hunter.io, Apollo (basic), BuzzSumo (preferred)
Analytics: Google Search Console, GA4 (basic understanding)
Content Platforms: Medium, LinkedIn, Blogspot, WordPress
AI Tools: ChatGPT, Perplexity, Gemini (for research and productivity support)

Team & Environment

You will collaborate closely with content and on-page SEO teams in a culture that values thinking over doing, efficiency over hustle, and learning over legacy. We are partners in our clients' success, promoting self-reliance, open communication, and collaboration.