LawnStarter is looking for a Paid Search Marketing Manager to lead the scaling of our paid search efforts in Brazil. You'll be an integral part of the marketing team, driving customer acquisition through multi-brand campaigns across multiple platforms.
What You'll Do
- Manage and optimize large-scale, complex SEM campaigns across Google Ads, Bing Ads, Meta Ads and other search platforms.
- Activate, optimize and make efficient Local Services Ads (LSA) at scale.
- Monitor and analyze campaign performance, adjusting bids, bid strategies, budgets, and ad copy to maximize ROI.
- Continuously test and refine ad creatives, landing pages, and audience/location targeting to improve click through rates and conversion rates.
- Leverage Google Analytics and other analytic and visualization tools to track KPIs and generate actionable insights.
- Summarize KPIs against targets and provide actionable recommendations for optimization.
- Conduct deep-dive analysis to understand customer behavior, keyword trends, and the competitive landscape.
- Develop and maintain dashboards to track performance, efficiency, and spend.
- Research and identify new keyword opportunities to expand our reach.
- Implement audience segmentation strategies to improve targeting and efficiency.
- Manage negative keyword lists and refine match types to improve campaign relevance.
- Execute campaign type strategies that provide max conversion contribution at targeted customer acquisition costs.
- Allocate and manage budgets efficiently to maximize conversions while maintaining profitability.
- Utilize automated bidding strategies and manual adjustments to improve ad performance.
- Work closely with the product, engineering and content teams to align ad messaging with user intent.
- Partner with developers to implement tracking solutions and troubleshoot conversion tracking issues.
- Provide insights and recommendations to senior leadership to guide marketing strategy.
What We're Looking For
- 3-7+ years of hands-on experience managing Google Ads and Bing Ads campaigns, preferably for a fast-paced eCommerce or lead generation B2C business.
- Strong proficiency in Google Ads Editor, Google Analytics (GA4), and other BI tools.
- Experience with large-scale search, display, retargeting, video and local services campaigns.
- Understanding of auction dynamics, quality score, and smart bidding strategies.
- Advanced skills in Excel/Google Sheets (pivot tables, vlookups, data visualization).
- Ability to analyze and interpret large datasets to make data-driven decisions.
- Proven ability to execute A/B tests and iterate on learnings.
- Strong grasp of conversion rate optimization (CRO) and landing page best practices.
- Ability to adapt strategies based on competitive trends and seasonality.
- Strong attention to detail and ability to manage multiple projects simultaneously.
- Comfortable working in a fast-paced, remote-first environment.
- Passion for SEM and digital marketing, with a test-and-learn mindset.
- Willing to accept challenges and be a pro-active problem solver.
Nice to Have
- Familiarity with SQL and scripting (Python or Google Ads scripts) is a plus.
- Experience with tag management through GTM, Segment or other platforms.
Technical Stack
- Google Ads, Bing Ads, Meta Ads
- Google Analytics (GA4), Google Ads Editor
- Excel/Google Sheets, SQL, Python
- Google Ads scripts, GTM, Segment
Team & Environment
Part of the marketing team, working closely with product, engineering and content teams.
Benefits & Compensation
- Annual compensation: $50,000 to $70,000 USD
- Unlimited PTO
Work Mode
This is a fully remote position. Work remotely from anywhere you want.
LawnStarter is an equal opportunity employer.
