About the Role
The ideal candidate will oversee paid search strategies, execute campaigns, analyze performance data, and optimize spend to achieve business goals.
Responsibilities
- Manage and scale paid search campaigns across multiple platforms
- Develop keyword strategies to target relevant audiences
- Optimize ad copy and landing pages for maximum conversion
- Monitor campaign performance using analytics tools
- Adjust bids and budgets based on ROI and KPIs
- Collaborate with cross-functional teams to align messaging
- Conduct A/B testing to refine campaign effectiveness
- Generate performance reports for stakeholders
- Stay current with industry trends and platform updates
- Identify new opportunities for audience expansion
- Ensure compliance with advertising policies
- Manage third-party vendor relationships when applicable
- Implement tracking solutions for accurate data collection
- Use data insights to guide strategic decisions
- Maintain documentation of campaign strategies and results
Nice to Have
- Certification in Google Ads or other relevant platforms
- Experience in B2B or SaaS marketing
- Background in A/B testing frameworks
- Familiarity with bid management tools
- Knowledge of attribution modeling
Benefits
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off and holidays
- Flexible work schedule
- Professional development stipend
- Home office setup allowance
- Mental health and wellness resources
Compensation
Competitive salary with performance-based bonuses
Work Arrangement
Remote position with flexible hours
Team
Part of the digital marketing team focused on performance-driven campaigns
About the Team
This role supports a lean, agile marketing unit dedicated to data-backed decision making and scalable growth strategies.
What We Look For
Candidates who combine analytical rigor with creative problem-solving and a track record of improving campaign efficiency.
Does not offer visa sponsorship
