The Paid Media Strategist is responsible for managing, optimizing, and growing Paid Media advertising campaigns across a diverse book of clients. This role requires a strategic, data-driven mindset with a focus on client success, campaign performance, and integration within a broader media mix using proprietary tools and AI technologies at Power Digital, a full-service growth marketing firm.
What You'll Do
- Manage paid search campaigns across clients of various business types, sizes, and industries, including daily optimizations and high-level strategy changes
- Provide intelligent analysis, interpretation, and action plans based on campaign performance data and data from client-specific source of truth (e.g. GA, Shopify, etc.)
- Participate and engage in weekly department scrums and training sessions to further channel knowledge
- Continuously seek to improve campaign performance against client goals
- Maintain frequent and excellent communication both on internal agency teams and externally with assigned clients
- Seek to utilize available AI and outsource resources to assist in their workflow wherever possible
- Participate in the development process for new department training materials
- Employ AI technologies to enhance and optimize business processes
- Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
What We're Looking For
- 2-3 years of digital marketing experience
- 1+ year in an agency setting
- Minimum 2 years of hands-on experience with Search Engine Marketing
- Specific experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development
- Significant campaign management experience in one or more of the following: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, Bing Ads
- Proficiency in Google/Microsoft Office Suite(s)
- Proficiency in Google Analytics
- Strong understanding of full-funnel marketing and paid media’s place in the funnel
- Proficiency in spoken and written English at an advanced level
- Strong written and verbal communication skills
- Strong organizational and project management skills
- Self-motivated individual with a strong desire to succeed
- Excellent interpersonal skills
- Strong work ethic and ability to learn quickly and independently
- Interested in a long-lasting relationship with a growing company
Technical Stack
- Google Analytics
- Google Ads
- Microsoft Ads
- Bing Ads
- YouTube Ads
- Display Advertising
- Performance Max
- Standard Shopping
- Local campaigns
- Shopify
- Nova ecosystem
- AI technologies
Team & Environment
Join a dynamic team of consultative marketers, creatives, analysts and technologists within a full-service growth marketing firm that emphasizes cross-channel collaboration. This role reports to account leadership and operates in a culture defined by innovation, autonomy, grit, and client success orientation.
Benefits & Compensation
- Work at a people-first firm that values diversity in backgrounds and experiences
- Be part of a culture that prioritizes inclusion and employee impact
- Access to proprietary technology (nova) for data-driven marketing and M&A diligence
- Opportunities for professional development through training sessions and material development
- Collaborative environment focused on innovation, autonomy, and grit
- Inclusion in a company recognized for integrity, autonomy, and relentless pursuit of growth
Power Digital is an Equal Opportunity Employer. Diversity includes race, gender identity, age, disability status, veteran status, sexual orientation, religion, and other aspects of identity. All employees' points of view are valued, and inclusion is everyone's responsibility.
