Launch Potato is looking for a Paid Media Strategist to support the success and growth of our Make Money/Manage Money native media campaigns. You'll execute campaign builds, monitor performance, and assist in optimizations that help scale winning strategies for our largest brand, FinanceBuzz.
What You'll Do
- Execute and manage native ad campaigns across platforms such as Taboola, Outbrain, Revcontent, Mediago, or Liveintent with speed and accuracy.
- Monitor daily performance metrics and implement optimizations to creative, bids, and placements.
- Partner with senior media buyers to launch new campaigns and expand existing ones while supporting strategic growth.
- Facilitate creative testing by assisting with copy iteration, image/video swaps, and tracking results.
- Conduct competitor research and performance audits to surface new testing opportunities.
- Collaborate with the Content and Paid Media teams to ensure seamless campaign setup and timely asset delivery.
- Maintain campaign documentation and update performance trackers regularly to support team throughput.
What We're Looking For
- Hands-on experience running native ad campaigns across platforms like Taboola, Outbrain, Revcontent, Mediago, or Liveintent.
- Proven ability to monitor and optimize campaign performance using data.
- Strong attention to detail with a focus on executional excellence and task management.
- Ability to collaborate across functions and communicate clearly in a remote work environment.
- Passion for performance marketing and a desire to grow within the Make Money/Manage Money vertical of our largest brand, FinanceBuzz.
- 2+ years of native media buying or programmatic experience, with a focus on performance-driven results.
Work Mode
This role is based in La Plata, Argentina and operates within our global team structure.
Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.
