About the Role
The ideal candidate will manage paid social campaigns with a focus on performance, analytics, and platform expertise to support scalable growth.
Responsibilities
- Develop and launch targeted advertising campaigns on social media platforms
- Monitor campaign performance and adjust strategies for optimal results
- Use analytics tools to measure engagement, conversions, and ROI
- Collaborate with creative teams to align ad content with campaign goals
- Stay current with platform updates and emerging digital advertising trends
- Manage budgets to ensure efficient spending and cost-effective outcomes
- Generate performance reports for stakeholders and leadership
- Identify audience segments and tailor messaging for specific demographics
- Implement A/B testing to refine ad creatives and targeting
- Ensure brand consistency across all paid social content
- Work closely with marketing teams to align campaigns with broader initiatives
- Respond to real-time data shifts with timely optimizations
- Maintain documentation of campaign strategies and outcomes
- Support the development of scalable processes for media buying
- Troubleshoot technical issues related to ad delivery or tracking
- Leverage first- and third-party data to improve targeting accuracy
- Coordinate with external partners and platform representatives
- Follow compliance guidelines for digital advertising and data privacy
- Contribute insights to quarterly planning and forecasting sessions
- Mentor team members on best practices in paid social advertising
- Evaluate new tools and technologies for potential integration
- Optimize bidding strategies using performance data
- Manage multiple accounts or clients with distinct objectives
- Ensure ad content meets platform-specific requirements
- Use automation features to streamline repetitive tasks
Nice to Have
- Certification in digital marketing or paid media platforms
- Experience in e-commerce or direct-response advertising
- Background in creative strategy for digital ads
- Knowledge of programmatic advertising systems
- Experience with influencer campaign integration
- Familiarity with international market advertising
- Proficiency in spreadsheet and data analysis software
Compensation
Competitive salary based on experience
Work Arrangement
Remote with flexible hours
Team
Part of a performance-driven digital marketing team
About Us
We are a performance-focused marketing agency dedicated to helping brands grow through data-driven strategies and innovative digital campaigns.
What We Offer
Flexible work environment, professional development opportunities, health benefits, and performance bonuses.
Not available
