About the Role
The ideal candidate will manage paid social advertising efforts, focusing on strategy, implementation, and performance analysis to support scalable growth.
Responsibilities
- Develop and launch paid social campaigns on platforms such as Facebook, Instagram, and TikTok
- Monitor campaign performance and adjust strategies based on real-time data
- Collaborate with creative teams to produce effective ad content
- Analyze key metrics to assess campaign effectiveness and ROI
- Optimize targeting, budgets, and bidding strategies for maximum impact
- Maintain up-to-date knowledge of platform algorithm changes and ad policies
- Generate performance reports for stakeholders
- Identify new opportunities for audience expansion and engagement
- Manage A/B testing for ad creatives and audience segments
- Ensure brand consistency across all paid content
- Work closely with analytics teams to define KPIs and track outcomes
- Troubleshoot technical issues related to tracking and pixel implementation
- Stay current with digital advertising trends and emerging platforms
- Support budget planning and forecasting for media spend
- Coordinate with account managers to align campaigns with client goals
- Use data to refine audience segmentation and targeting approaches
- Implement retargeting and lookalike audience strategies
- Maintain documentation of campaign setups and optimizations
- Respond to performance alerts and platform notifications promptly
- Contribute to process improvements for campaign management workflows
Nice to Have
- Certification in Meta or TikTok advertising platforms
- Experience with programmatic ad buying
- Familiarity with Google Analytics 4
- Knowledge of influencer marketing integration
- Experience in e-commerce or direct-response advertising
- Working knowledge of SQL or data visualization tools
- Prior experience in fast-paced agency settings
Compensation
Competitive salary based on experience
Work Arrangement
Remote position with flexible hours
Team
Part of a growing digital marketing team focused on performance-driven campaigns
What We Look For
We value candidates who combine technical precision with creative problem-solving and a commitment to data-driven decision-making.
Growth Opportunities
This role offers a clear path for advancement into senior media or strategy positions based on performance and initiative.
Not available for this role
